SWAT business training-3

Are you ready to take your business to the next level?

To give your employees the best training possible?

To learn the most effective processes?

Untitled design (24) copy 2

You’re a business owner of a small to mid-size company, and you’re ready to take things to the next level. For you to prosper, you know that both your employees (and clients) must thrive.

The question is:

  • What should you do to bring out the best in your staff and to increase profits and productivity?
  • And just as importantly, what should you not do?

Your team is the backbone of your company; without them, you can’t grow! The wrong team will hurt you while the right team will accelerate your growth! Your job is to bring out the best in them, so they bring out the best in you and your business!

At the S.W.A.T. Institute, we offer Empowerment Business Training to both employers and employees.

Do you know the five worst things you can do to demoralize your staff?

Why do Employers Need Training?

A business can only ever be as successful as the boss allows it to be! It’s called the Trickledown Effect! Inspired leadership happens when the ‘top dog’ has the following qualities:

1. High Emotional Intelligence
2. Great Coaching Ability
3. Powerful Decision Making
4. Sincere enthusiasm
5. Integrity
6. Great communication skills
7. Loyalty
8. Decisiveness
9. Managerial competence
10. Empowerment
11. Charisma

Satisfied employees grow with you.Inspired employees build with you. copy

Training employees to have the empowerment tools needed to thrive at work (and home) is crucial to the overall success of your company. When someone feels valuable, important, and well-trained, they are far more likely to do their job well and to represent your company with excellence.

Studies show that 40 percent of employees who receive inadequate training and limited opportunities for development will leave their job within five years.

What kind of business training are you providing your employees? And does your training ensure your team is also motivated, inspired, empowered, and confident in their soft set skills?

According to the Harvard Business Review, “Job seekers from entry-level to executives are more concerned with opportunities for learning and development than any other aspect of a prospective job.”

These seven factors are the most important soft set skills your employees need for themselves and for your company:
1. Great communication skills
2. Works well with a team
3. Can adapt to change
4. Can think for themselves and solve problems
5. Critical observation
6. Conflict resolution
7. Inspired leadership

Could you or your employees benefit from training by The S.W.A.T. Institute? Here are some of the many areas of training we offer:

 ✓ Succession Planning – You (and your partners) hold a wealth of knowledge that you want to be sure to get passed down to the younger or newer team members. It’s important to share the vision, mission, and key messages with the next level for your company’s vision and growth.

✓ Accelerated Growth & Advancement – You have super keen millennials on your team, and because you are either ‘family-owned’ or somewhat ‘smaller’ there are few ‘rules’ on how to advance. You don’t want to squelch their excitement. You want to channel it.

✓ Conflict Resolution & Empowered Communication – Nothing kills a company culture faster than a breakdown in communication and an inability to resolve conflict. As featured in the Emotional Edge, your team will learn how to understand each other better and find solutions learning from the Empowerment Spectrum (featured on Oprah.com three times).

✓ Inspired Leadership –  Inspirational Leadership is about energizing and creating a sense of direction and purpose for employees and excitement and momentum for change. If your business isn’t soaring, it is time to look to the top and to help inspire every member of your team!

✓ Superior Sharing & Selling – If you aren’t sharing and selling your product and services, you aren’t a business, you’re a hobby or charity. But selling doesn’t have to feel shifty or shady. Learn the art of sharing, which is actually ‘investigating and problem-solving’ so that your clients ‘sell themselves!’

✓ Marketing with Purpose – We live in a transparent world with social media, youtube, and FB live. You can’t hide behind fancy branding or sexy taglines. When you are fully connected with your audience, you’ll know how to inspire, educate, and empower them to join your world and try out your products and services.

✓ Profits & Profitability – Stop reinventing the wheel. It’s not just what you make its what you keep. Discover your loss leaders and learn how to utilize them to develop a powerful sales funnel that works! Be aware of your costs and unnecessary expenses as you learn where to invest and how.

✓ Personal & Professional Presentation – Understand what a million dollar look is for your industry while presenting your company, packages, services, and pricing plans with ease and grace. There is an art to presenting and we’d love to show you how!

✓ Customer Care & Confidence – Bottom line: Your customer is your company! Without paying clients and happy customers you don’t have a business. Let us teach you how to sway people your way, offer stellar service, and create a culture where people want to come back to you over and over!

✓ Processes & Protocols – Without a plan, you plan to fail. As your company grows, it’s important to have an operations manual or employee handbook that outlines all the most important processes, procedures, protocols, and most importantly, your company’s unique selling propositions and ‘secrets’. Once you’ve discovered what makes you different than your competitors, you’ll want to refine and share it with your entire team to create a consistent brand experience.

Prices range from $997 CAD to $9,997 per employee V2

If you’re a business owner, you might enjoy watching this class from Beyond the Edge: 7-Weeks to SOAR in your business on Inspired Leadership that our Business Training Leader, Crystal Andrus Morissette taught for a group of small business owners, many who are just getting started and have no employees yet:


We would love to schedule a Discovery Session to chat with you about your team and how we can help!

Remember, you may qualify for the Canada-Ontario Job Grant program where up to 85% of your costs will be covered.

Book Your Discovery Session

Satisfied employees grow with you.Inspired employees build with you. (1)

“Have you been out to the Books In Line offices lately? If so, you will see that we have doubled our space and staff size in the past six months.

That’s right… DOUBLED!

And you know what else? We’ve doubled the size of our business too; doubled the number of clients and doubled the bottom line! We have a new website, new marketing materials, and new Tax-Break programs and different pricing options that our clients love.

If you know me personally, you’ll know how much I have wanted to grow my business. To do that I had to surround myself with positive people and minimize contact with anyone who does not support and believe in me and my vision for Books In Line. I also had to invest in continuous learning.

I have had many people ask me what has been going on and why business is booming all of a sudden. Only one thing has changed for my company.

So, here’s what has helped me:

I was fortunate enough to receive business training from Crystal Andrus Morissette—bestselling author, founder of the S.W.A.T. Institute, and beloved empowerment coach.

Crystal helped me to take all the ideas that had been floating around in my head and put them into a concrete business and marketing plan. More importantly, she helped me put this plan into action.

I cannot tell you how grateful I am to be able to employ more people, and to build the kind of business I want to have… where employees and clients are treated with kindness and respect, where we help people, and where I make a great living doing what I love!

If you want someone to help you find your focus and guide you in taking your business to the next level fast, you will want to work with this brilliant and incredible woman.

I will be taking her new course, Beyond the Edge, too, and I’ll see you there!!!”

~ Shaelene McInnis, CEO, Books In Line 



“When our business faced a crossroad, we were presented with an opportunity through the Canadian-Ontario Job Grant to go ‘all in’ with Crystal, and we sure are glad we did.

As a family-run business, we had a fair share of challenges. Crystal helped us ‘cut the crap’ and get to work on what are key priorities were! Working with such a talented coach, helped the three key players in our business understand our strengths and where each of our energies was best spent. She helped us transform our sales process, providing a fresh look and new tools to get us going. Crystal will teach you how to take your business to the next level. If you work the program, it will work for you!

The six months we spent working with Crystal and her team at the S.W.A.T. Institute has altered how we live our personal and professional lives. We highly recommend taking the plunge!”

~ Amy Wood, Director of Operations, Core Cleaning, Durham’s #1 Cleaning Service


employment ontario



Did you know your company may qualify for the Canada-Ontario Job Grant? 

Canada-Ontario Job Grant Program       

Canada-Ontario Job Grant (COJG) provides opportunities for employers, individually or in groups, to invest in their workforce, with help from the government.

The Canada-Ontario Job Grant provides direct financial support to individual employers or employer consortia who wish to purchase training for their employees. It is available to small, medium and large businesses with a plan to deliver short-term training to existing and new employees.

The S.W.A.T. Institute is a specially-selected trainer for the COJG.

For More Information on the COJG, click here!


Canada          ontario_logo


Satisfied employees grow with you.Inspired employees build with you.

Do you know why employees stay with a company?

And even more importantly, do you know how you can get your employees to have the initiative and desire to help your business grow?

The first answer is “inertia”; a body will remain as it is until acted on by force.

There are two relevant factors within the company:

1. Job Satisfaction
2. Company Culture

If you’re NOT inspired, we can guarantee your employees aren’t either (and your clients are probably feeling it too)!

Remember, your job as the leader is to:

  • Create a trickle-down effect by being an inspired leader
  • Instil new-found confidence and excitement in your sales and marketing
  • Attract motivated and success-driven people
  • Retain the great employees you already have
  • Increase morale, sales, and communication
  • Create the space and processes for effective conflict resolution
  • Spend less time micromanaging, disciplining, and dealing with sick days
  • Lead by example–your generosity and commitment to training your employees will inspire them to produce great results


We would love to create the right package for you and your employee’s needs. Let’s help your business grow! Schedule a Discovery Session to find something to fit your budget. Remember, you may qualify for the Canada-Ontario Job Grant program where up to 85% of your costs will be covered.

Book Your Discovery Session


Do you know the five worst things you can do to demoralize your staff?

 End Notes:

Top Three Leadership Qualities https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/forbescoachescouncil/2018/04/26/three-top-leadership-traits-you-need-to-become-a-world-class-manager/&refURL=&referrer=#cc1cf0770219
Top Eight Leadership Qualities
https://www.forbes.com/sites/kimberlyfries/2018/02/08/8-essential-qualities-that-define-great-leadership/#383152243b63 >
Why Employees Stay https://hbr.org/1973/07/why-employees-stay >
Soft-Skils https://www.monster.com/career-advice/article/soft-skills-you-need