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Welcome!

You are in the right place if you are thinking about becoming a certified empowerment coach or you just want to become more empowered yourself. The S.W.A.T. Institute (Simply Woman Accredited Trainer) is the premier empowerment coach certification worldwide, exclusively for women.


Ranked #1 on Google globally, we have been empowering women since 2009 and we're in over 45 countries. Our curriculum is the most comprehensive and complete, and our dedication to our students, graduates, staff, and mentorship empowerment coaching clients is unprecedented. Your success is our success!


Through a series of specific questions, processes, meditations, and interventions, we teach our empowerment coaches how to shift their client into a more empowered place (also known as higher levels of consciousness) where they can look at the same dilemma, challenge, or frustration from a different perspective to make a more empowered decision. Empowerment Coaching is effective in dealing with any area of life from inner struggles, and self-esteem to relationships, parenting, health, wealth, weight loss, etc. The results are sometimes shockingly fast and unparalleled to any other style of coaching.

Why Empowering Women Matters So Much

Empowerment equals choice. When you take away choice, you take away empowerment. When you think you have no choice, you disempower yourself. Empowerment Coaching is a powerful tool to help anyone who is struggling, frustrated, fearful, or has gotten complacent, uncertain, and feels “stuck” or unsure of her next steps.

Women are being called right now, like never before in our history (herstory). The Dalai Lama came to Canada in 2009 and told a sold-out Vancouver Peace Summit that the Western woman will heal the world. We believed him. Our founder, Crystal Andrus Morissette knew it was time to build a coaching program that would do just that... heal the world one woman at a time. We are the new SWAT -'Special Weapons And Tactical' - and we're empowering women to step fully into their power, to heal any limiting beliefs, and to advance her confidence, ambitions, and happiness. 


Women are different than men. We all know that. And women must have a safe place to do the work needed to become her greatest Self. At the S.W.A.T. Institute, we don't just empower women, we give her tangible tools and training, both live, recorded, video and audio-only, one-on-one support, feedback and constructive next steps, including processes and interventions so she can make a difference in her life, family, home, community, and the world at large. We aren't just a certification program, we are the next era of the women's movement.


We are a global coalition of women empowering women. We are Simply...Woman!


The S.W.A.T. Institute (Simply Woman Accredited Trainer) is an online global empowerment coach certification exclusively for women founded in 2009. We are passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world. The S.W.A.T. Institute is committed to bringing the most cutting-edge interventions, processes, and transformational techniques to women worldwide! Our team is top-notch including incredible, highly-educated professors and well-known guest faculty members such as Louise  Hay, Marianne Williamson, Dr. Christiane Northrup, Colette Baron-Reid and others.  


We are in over 45 countries now with students living in places such as Iceland, Norway, United States, Ireland, Switzerland, India, Pakistan, France, Spain, Romania, Canada, Slovenia, New Zealand, Denmark, Palestine, Namibia, Algeria, Slovakia, Costa Rica, Australia, Germany, Scotland, Hong Kong, Philippines, Columbia, Spain, South Africa, Switzerland, Nigeria, England, Uruguay, Morocco, just to name a few! It’s so incredibly exciting to be a part of this global coalition for women! Our founder, Crystal Andrus Morissette also founded Simply Woman Publishing and the Simply Woman online magazine.


Becoming an Empowerment Coach can open up doors you never imagined possible! We have many graduates who are making 6-figure incomes, who have opened their own practices, written books, appeared on television and radio, as well as being featured in telesummits, webinars, magazines, and newspapers! The sky is the limit! We’d love to help you get started!

Who is The S.W.A.T. Institute?

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Some of where we've been featured:

Our Founder, Dean, Professors, Guest Faculty, and Team

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Crystal Andrus Morissette - Founder and CEO


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Yvonne MacRae, RD, CDE - The Dean


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Izabela Viskupova, L.L.M., M.A. - Professor of Coaching


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Dimple Arora - Professor of Nutrition and Physiology



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Beverly Pickard - Professor of Women's Health & Wellness



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Tani Morgan - Professor of Business


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Deepa Gehani - Assistant Professor



International best-selling author, Emotional Age and Communication Expert, and women’s advocate, Crystal Andrus Morissette is a worldwide leader in the field of self-discovery and personal transformation. She is the founder of the S.W.A.T. Institute (Simply Woman Accredited Trainer), Crystal is the author of several best-selling books, including The Emotional Edge, featured on Oprah.com. She is also certified in nutrition, sports medicine, and yoga.


Learn more at www.CrystalAndrusMorissette.com



Yvonne MacRae, RD, CDE is our Dean. She has been working in chronic disease prevention and management for over 15 years as a Registered Dietitian and Certified Diabetes Educator. Her passion is to empower women to attain optimal nutrition intake, health and wellness.


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Professor of Women’s Health and Wellness, Beverly holds a Bachelor of Arts degree from the University of Toronto in Sociology, as well as graduating with top marks as a S.W.A.T. Certified Master Empowement Coach. She is a certified group exercise and yoga instructor in Southern Ontario Canada, where she lives with her three children and cat ‘LiLac’.



Izabela is our Professor of Coaching. Her passion is to work with women who have reached a plateau and want to take their life to another level in the straightest line possible. Apart from being a S.W.A.T. Certified Master Empowerment Coach, she is a Strategic Interventionist and has an extensive academic background in both Psychology and Law. She holds a certificate in person-centered counseling.



Deepa is our Assistant Professor of Nutrition and Physiology. She is a certified Nutritionist, Metabolic Balance Coach, Psychosomatic Practioner, Usui Reiki Master, and Energy Healer. Her passion is helping people heal their emotional relationship with food, to improve their self-worth and happiness while reducing their stress. As someone who has walked the path herself, Deepa provides the knowledge, experience, and support to help women feel good about themselves and take back their lives.



Dimple is our Professor of Nutrition and Physiology. She is also the founder of Mindful Evolution — a mindfulness movement that aims to guide women and children towards self-love, positive connection, and inspired action. Dimple is certified in life coaching and alternative healing modalities. She holds degrees in mathematics, business, and education. As a licensed Heal Your Life teacher and a registered holistic nutritionist, Dimple is a “foodie” who advocates for healthy, authentic living. 



Tani Morgan is a Spiritual Business Mentor, Speaker, Yoga Teacher, and the founder of TaniMorgan.com. She has built three successful businesses that impact hundreds of women. Combining her business degree (Business Commerce), her management experience in sales, customer service and advertising, with her powerful intuition and spiritual practice, she now empowers women to build a soul-inspired business that creates both the income they desire as well as a positive impact in the world.


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Kate Ofman - Professor of Psychology


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Kate is our Professor of Psychology. Kate graduated with a Masters degree in Applied Psychology at the University of Lodz, in Poland. Later, earning another Master’s degree in Social Work from the Kingston University in London, U.K. Kate is also a Certified Master Practitioner of NLP and Time-Line Therapy, and a Certified Grief Recovery Specialist. Her biggest passion is to help her clients move through trauma and grief and learn how to love themselves again.


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Aaron Morissette - CFO


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Jackie Brown - Senior Editor  ​​​​​​​

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Louise Hay - Guest Faculty Member


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Marianne Williamson - Guest Faculty Member

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Dr. Christiane Northrup - Guest Faculty Member


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After graduating with a 4.5 GPA in Public Relations, Madelaine Dantas went on to do work for the Children’s Wish Foundation, and the Abilities Centre. She was the Managing Editor of her schools Alumni Magazine called Reflections, which was distributed to over 80,000 graduates, as well as a chair on her program’s fundraising committee. She is now the Editor for Simply Woman Magazine, as well as Crystal Andrus Morissette’s Executive Assistant. She is also Crystal’s eldest daughter.​​​​​​​ 



Dubbed “the closest thing to a living saint” by the Australian media, Louise L. Hay was also known as one of the founders of the self-help movement. Her first book,  You Can Heal Your Life was published in 1976, long before it was fashionable to discuss the connection between the mind and body sold over 40 million copies. We are blessed to share her interview with our founder, as well as her book and assignments in our Master Empowerment Coach Certification.


Louise passed in 2017.



Marianne is an internationally acclaimed spiritual teacher. Six of her ten published books have been New York Times Best Sellers. Four of these have been #1 New York Times Best Sellers. A Return to Love is considered a must-read of The New Spirituality. A paragraph from that book, beginning “Our deepest fear is not that we are inadequate..."  


We are blessed to share her interview with our founder, as well as her book, A Course in Weight Loss and assignments in our Master Empowerment Coach Certification. Marianne Williamson is running for President of the United States in 2020.

Christiane Northrup, M.D. a board-certified ob/gyn, is a visionary pioneer, beloved authority in women’s health and wellness, and the author of the groundbreaking New York Times bestsellers including the newly revised Women’s Bodies, Women’s Wisdom and The Wisdom of Menopause. We are blessed to share her interviews with our founder, as well as her book and assignments in our Master Empowerment Coach Certification.



Aaron spent ten years in post-secondary education, studying Theology and Philosophy at the University of Toronto, before graduating with Honors in Operations Management, while also completing his CITT designation. After leaving a management position at General Motors, he became the Director of Operations for Crystal Andrus Productions Inc. and is the CFO for The S.W.A.T. Institute. He is also married to Crystal Andrus Morissette.​​


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Jackie Brown is our Senior Editor with a successful 25+ year career in the business. Jackie has written several books for children, including the Silver Birch-nominated bestseller Sir John A. Macdonald: The Rascal Who Built Canada and was the editor for our first compilation book, Simply Woman; Stories From 30 Magnificent Women Who Have Risen Against The Odds. She's also the proud publisher of Outfox Magazine.

Madelaine Dantas - Student Coordinator, Executive Assistant, Editor

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What is Empowerment Coaching?

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Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute! We offer free personal empowerment coaching to any woman, living anywhere in the world! Whether you need to get insight, guidance, support, or you simply want to get a better idea of what “empowerment coaching” is all about, our amazing S.W.A.T. Empowerment Coaches are here for you! There are no hidden fees, agendas, or up-sells. 

Sign up for Your Free Mentorship Empowerment Coaching Sessions! 


Join our Free Mentorship Empowerment Coaching Program

Our Mentorship Coaches have all completed their Empowerment Coach Training at the S.W.A.T. Institute and are beginning to build their own coaching practice. But before they can graduate they must complete 30 practice hours - or three calls per client with ten women. Our Mentorship Empowerment Coaches have already spent countless hours learning the empowerment process and this is the perfect way for them to perfect their skills and for you to get the support and empowerment you need at no charge. Win-win! This is even for the most empowered woman to take advantage of. We would love to coach you!

You can have up to three calls with each coach!

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Gregg Braden - Guest Faculty Member


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Gregg Braden is a New York Times Bestselling Author, who is internationally renowned as a pioneer in bridging science, ancient wisdom, and the real world! For more than 30 years, Gregg has explored high mountain villages, remote monasteries, and forgotten texts to merge their timeless secrets with the best science of today. His discoveries are now shared in 33 countries and 38 languages.


We are blessed to share his interview with our founder, as well as his book and assignments in our Master Empowerment Coach Certification.



Colette Baron-Reid is an internationally renowned intuitive counselor, creator of Oracle School, bestselling author who helps others recognize and connect with their own intuition, potential, and purpose. She’s a powerful motivational speaker, charismatic broadcast personality, and acclaimed performer, storyteller and recording artist.


We are blessed to share her interview with our founder, as well as her books, oracle cards, and assignments in our Master Empowerment Coach Certification.

Colette Baron-Reid - Guest Faculty Member

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