Your Second Act Starts Here.
Not because your life is over.
But because your wisdom is ready.
The Master Empowerment Coach Certification (MECC) is not a certification you add to your résumé.
It’s the moment you decide your life experience matters.
This is the Real Deal.
We are women empowering women.
Join the movement.
MECC ENROLLMENT IS OPEN
Join us to Empower Yourself, Transform Others, and Lead a Movement
APPLY TO MECC
Scope of Practice Statement
MECC is a trauma-informed, non-clinical coaching certification. Graduates are not licensed therapists or medical professionals unless otherwise credentialed and are trained to work within scope and refer out when appropriate.
Meet Ellen: Proof That It’s Never Too Late to Rise
From Lost to Lit Up—This Is What Empowerment Looks Like at 70
Three years ago, Ellen Irvine was searching for clarity, purpose, and the courage to believe in herself again.
Today, Ellen is a certified Master Empowerment Coach, a published author,a non-smoker (after nearly 55 years of smoking cigarettes), and a radiant 70-year-old woman standing inside the sacred circle at Stonehenge, draped in her ceremonial robe for the Spring Equinox: a Priestess!
Watch this 5-minute clip and feel the fire of what’s possible when you say YES to yourself.
MECC 2026 Application
MECC is an intimate, live, year-long certification beginning March 24. We review each application personally to ensure alignment, readiness, and commitment. If you feel the call to lead, complete the application below.
APPLY TO MECC
What if you had a step-by-step blueprint to build a thriving coaching business?
Everything inside this book comes to life within MECC. You’ll ignite your journey with The Flow Formula Business Strategy—a transformative process that aligns your Body, Mind, and Spirit with your highest potential.
Look what I'm HOOOOOOLDING!!
"I'll confess to you that one of my biggest issues in the past was not finishing what I started. And this certificate tells me not only that I worked hard, learned a LOT, & mastered new skills, but also that I. CAN. SUCCEED. I'm proud of this & thankful for Crystal Andrus Morissette & everyone else who helped me keep going.
If you indulge me for a moment, I'd like to tell you what's happened since I started doing this work (and not just the reading & assignments, but being coached by other siSTARs, & doing The Emotional Edge Course, etc.).
Four years ago, when I started my S.W.A.T. studies, I had been single for 27 years. Everyone kept saying, "Lori get out there & meet people; he's not going to come knock on your door". I was actually quite content being single & decided any relationship would have to be one where we mutually improve each other's lives. It would have to be magical & we would have to accept each other completely. (Stay tuned…)
I'd been working in oil & gas companies for 26 years. I made really good money, but it was boring AF, uncreative, an extremely patriarchal industry whose values I couldn't share. It was very much the same living in Texas (where I'd been dragged from my beloved northern New Mexico when I was eight years old & somehow, I just…stayed there).
I decided I needed a change, started looking at "coaching" online, found Crystal & the SWAT Institute, & well, let's fast forward a few years.
The love of my life literally knocked on my door a little over two years ago. (Take THAT, you old naysayers). We're about to celebrate our 2nd anniversary & it's SO GOOD.
We got married on a Friday the 13th under the Full Harvest Moon (because magical). I just packed up my last bit of oil & gas work in a box for storage. Just today, I opened the bank account for my coaching LLC. Oh, and we moved to northern New Mexico last year, built a house with a mountain view & have wild horses that drop by sometimes to say hi.
All this to say, I was stuck for a long time. I thought life would never change. And although I started my healing process before I met Crystal, this school & community have been a force behind the incredible changes in my life.
If you're down on yourself for not finishing the course, breathe. It took me four years. It's taken others even longer. Remember, while you're doing this, you're not just preparing for a new career. You're doing life-altering, world-shifting stuff. It takes the time it's supposed to take.
And if you're unsure about doing the Empowerment Coach Certification or the Master Empowerment Coach Certification, just do it. You wouldn't keep thinking about it if you didn't want to do it.
First, you change your life. Then you change others' lives. Then we change the world. And WOW, does it ever need us."
Lori Murray,
Master Empowerment Coach certified by the S.W.A.T. Institute
MECC 2026 is designed for women seeking depth, intellectual rigor, and institutional continuity within the field of empowerment-based coaching.
Complete the Interest & Readiness Form above and we will send you more information.
Foundational Framework
Institutional Ecosystem
Ongoing Evolution
Enrollment Structure
Is MECC therapy training?
Is MECC trauma-informed?
Do I need prior coaching experience?
What happens after graduation?
How much time should I expect to commit?
What can I expect once I become certified?
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MECC 2026 Application
MECC is an intimate, live, year-long certification beginning March 24. We review each application personally to ensure alignment, readiness, and commitment. If you feel the call to lead, complete the application below.
APPLY TO MECC