Empower Yourself. Transform Others. Lead a Movement.
The global school of empowerment coaching for women, founded by bestselling author Crystal Andrus Morissette.
What is your Emotional Age™?
Most women swing between two archetypes: the Parent (Mother Energy), always giving, and the Child (Daughter Energy), always wanting. Both are ways of protecting ourselves. The Adult, Woman Energy™, is the Real Self. We call the journey there Healing the Split.
The Empowerment Spectrum™ shows where you are right now, rising from Passive through Assertive, where courage begins, to Peaceful.
Find your path
Grow for yourself, or become a certified Master Empowerment Coach. Start any time. Join with the module that is underway.
Simply…Woman Circle
A year of personal empowerment, without certification.
- Live classes and replays
- The full journey, for your own growth
- Credit toward Gold or VIP if you upgrade in your first year
MECC Gold
The full Master Empowerment Coach Certification.
- Live classes, mentorship and business education
- 30 mentorship coaching calls with feedback
- In as little as one year, or up to three
MECC VIP
Everything in Gold, plus Crystal one-on-one.
- Everything in Gold
- 9 private sessions with Crystal
- Monthly VIP Mastermind
Questions, or want to talk about paying in full? Book your Discovery Session
One full colour wheel, at your own pace
Seven chakra-aligned modules. Begin with any one, go around the wheel once, and graduate as a Master Empowerment Coach.
Experience being coached, first
Every MECC student coaches real women as part of her training. That means you can receive empowerment coaching from a S.W.A.T.-trained mentorship coach, at no cost.
Apply
A few questions about where you are and what you'd like to work through.
Get matched
We match you with a coach who fits your needs.
Begin
Book your first session and show up as yourself.
A school, a sisterhood and a movement
The S.W.A.T. Institute is the professional home of Simply…Woman!, Crystal's world for women stepping into their Second Act.
Simply…Woman: Your Second Act
In September 2026, fifteen women gathered in the Ontario countryside with Crystal and her daughters. The cameras were there for all of it.
Simply…Woman Retreats
The next circle is forming. Join the waitlist for first access.
Join the waitlist →The communitySimply…Woman Circle
A year of live classes and sisterhood, for your own growth.
Explore the Circle →The daily ritualDaily Womantra™
One empowering mantra in your inbox each day, free, from SimplyWoman.com.
Get your Womantra →
I spent decades helping women find their power. Then I had to find my own.
Long before I became an author, a coach, or the founder of The S.W.A.T. Institute, I was a little girl trying to survive. Those questions became a thirty-year journey: why do intelligent, capable women abandon themselves?
With the encouragement of my mentor, Louise Hay, I founded The S.W.A.T. Institute to train women to become Empowerment Coaches.
Not simply to teach coaching. To teach women how to come home to themselves.
From our graduates
"This was the path I was looking for. I have learned so much about others and myself. I feel as though my life has purpose."
Heather ScrivenS.W.A.T. Certified Master Empowerment Coach"There is an amazing forum with sparkling soul sisters just waiting to guide and help one another, so you are always supported."
Basia PorczykS.W.A.T. Certified Master Empowerment Coach"I stared into my beautiful blue eyes and said, 'Welcome back. You've been missed.' And that is when my life began to feel less dark."
Catherine HoseinS.W.A.T. Certified Master Empowerment CoachThe world needs women who are truly empowered.
Start with the free quiz, experience free coaching, or step into the certification.
