Founded in 2009 in over 45 countries, The S.W.A.T. Institute (Simply Woman Accredited Trainers) certifies world-class coaches. We're exclusively for women, and everything is online! 

Discover our Personal Empowerment Coach Certification here! Enrolment is Now Open.

Our style of Personal Empowerment Coaching is about acknowledging, feeling, listening to, learning from, letting go, and moving beyond. It’s about dealing with the ways people have disappointed, hurt, or misled you, and coming through these emotions on the other side stronger, maybe even invincible!

We train world-class empowerment coaches by using processes + interventions, all unique + exclusive to the S.W.A.T. Institute from Working With Parts, the Map of Empowerment, the Communication Scale and understanding Emotional Age.

Learn more about our Personal Empowerment Coach Certification (PECC). It is now open for enrollment. This is only once per year.

Become a Certified Empowerment Coach

Whether you want to become the best coach you can be, or just the most empowered, confident, and happiest version of yourself in your own life, we've got you.

Check out the Coach Certification

SimplyWoman.TV is for women by women

SimplyWoman.TV is a weekly show hosted by me (Crystal). It’s full of wisdom, wonder, and fun ideas to help you create a life you love. Join us live on Tuesdays or catch the replay!

Join the Simply...Woman Conversation Here

Are you being called to something bigger? Ready to make a difference? To use your life as an opportunity to help other women while creating a financially secure future for you + your family? 

If you want a career that can positively impact other women's lives while creating your own best life, consider becoming a Personal or Master Empowerment Coach Certified with the S.W.A.T. Institute (Simply Woman Accredited Trainer). Founded in 2009, we are women empowering women. We're the next era of the women's movement. 

Fall Enrolment is now open for our 2022 Personal Empowerment Coach Certification (PECC)

Are you ready to become a Personal Empowerment Coach certified by the S.W.A.T. Institute? We, women, are more alike than we realize, and learning these powerful processes + interventions while being mentored by like-minded, empowered, thought leaders and trailblazers globally is priceless. 

Learn More + Book Your Discovery Session

We are more than a coaching certification for women.

We're a University for Women's Empowerment. 

The dictionary says empowerment is the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. But when we use the word empowerment, it's even bigger than this. Empowerment Coaching helps you access the power you possess, deep within, that gives you the desire, dignity, stamina, willingness, acceptance, jet fuel, reason, love, joy, and ability to create and live your best life.

A fully realized woman is a woman who is her Real Self—all of herself. Whole and complete. Authentic. 




The S.W.A.T. Institute invites you to join our movement.

Isn't it time you discovered who you really are? Isn't it time you stepped into your power? Channeled your fear and anger into action? Into courage? Into strength? You can do this... and we're here to support you!

Experience our Mentorship Coaching (at no charge)

Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute (Simply Woman Accredited Trainer)!

We offer free personal empowerment coaching to any woman, living anywhere in the world! There are no hidden fees, agendas, or up-sells.

Whether you need to get insight, guidance, support, or you simply want to get a better idea of what “empowerment coaching” is all about our amazing S.W.A.T. Empowerment Coaches are here for you!

Our Mentorship Empowerment Coaches have already spent countless hours learning the empowerment process and this is the perfect way for them to perfect their skills and for you to get the support and empowerment you need at no charge. Win-win! This is even for the most empowered woman to take advantage of. 

​​​​​​​We would love to support you! Before signing up for your empowerment mentor coach, you'll need to agree to a few things:
  • I understand my Mentor Coach is still in training and she must complete 3 (three) Mentorship Coaching Calls with me.
  • If I don't connect well with my coach, I can request a new coach. However, I know that I am expected to complete a short written review of the call.
  • I can request additional Mentorship Empowerment Coaching at no charge via the S.W.A.T. Institute.
  • If I connect with my Mentor Coach, I can choose to carry on with her once she graduates for an additional fee -- as per her agreement. However, this is not expected or suggested. There are no hidden fees or upsells. This is a true win-win.

Sign up for your Mentorship Coach

You can have up to three coaching calls per coach.
Have as many coaches as you need.
We're here for you!

Your information is safe with us. We never share or sell.

Psst... received Mentorship Coaching in the past, but want more sessions? You can send our wonderful Assistant Professor of Coaching Sandika Joy a message at [email protected]

Tracey Ormond

"My experience getting mentorship coaching was fantastic. My coach really helped me to get dialed into my own fabulousness. Her support and encouragement helped me through a very fragile time in my life and I am truly blessed to have received her mentorship.

Elena Orlandini 

"I love this mentorship program, it was very helpful and thanks to it I had great insights. When life is tough, you need a hand and these coaches are here for you. I really appreciated it!"

Laurie Broadfoot 

"My experience with the mentorship coaching through S.W.A.T. was surprising. I had been going through a few years of counselling after my son was born, he is now 28. I always felt during that time that I was just rehashing what was wrong. It kept me in my life, til I could get here.

I honestly thought, after my first sessions, I was not going to participate again. Partly, I thought oh here we go again, same talking and not improving. It is part of the program, and I was intent on completing the whole program, so I signed up again. It was during my second block of coaching that I realized I was feeling different. The Map of Empowerment and guidance I received, showed a visual movement. Not just fleeting, ok maybe I feel better. The encouragement I received was building on my strength and self-confidence. My coaches at S.W.A.T. helped me see what I was doing. They listened to my story but didn’t let me stay there. I cannot say any of my coaches were better than another because as I got more involved I think each one built on the other.

Thank you."

Our Simply...Woman Community:


We are all in this together. The S.W.A.T. Institute knows that lasting success comes from relationships, not transactions. We build trust and collaboration through transparency and generosity. We know that we are stronger when we work together and that community is more than just a word  it’s our guiding principle.

Community doesn’t mean sacrificing individuality. We celebrate our differences and use them to make us better as a team. Individually, we are strong; but collectively, we are unstoppable! 

What is Empowerment Coaching?

Empowerment Coaching is about a shift in perception. Through a series of specific questions, processes, meditations, and interventions, exclusive to the S.W.A.T. Institute (Simply Woman Accredited Trainer), we teach our empowerment coaches how to shift their client into a more empowered place (also known as higher levels of consciousness) where they can look at the same dilemma, challenge, or frustration from a different perspective to make a more empowered decision.


This could be you...


Timing is everything.

A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My victim showed up in full swing, feeling so done with all events surrounding my life.

The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.

Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!


It's time for you to be free.

Free from what? How? When? I don't know how to be any other way. What does this mean?

These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.

The moment I found "Chat with Crystal" (the podcast), it started to click. Listening to call after call, I could feel my walls weakening. I understand all of this, I thought. I resonate with this work. This is what I need, what I have been searching for these past six months. THIS IS IT! This was my path to awaken my soul. Little did I know how much my life was about to change.

Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated. 

After my own "Chat with Crystal" conversation, I felt it in my whole being that I found the one that had the tools and capability to wake me up, to nudge me closer to who I needed to become. I had to remove my mask, one dialogue at a time. One archetype/shadow at a time. Loving every story, every part, every moment. My flaws and pain became less scary. Instead, they became celebrated when shared. I had to be safe to uncover my pain, my truth; I had to allow myself to be the most vulnerable I had ever been.

That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.

I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.

My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!

So let me introduce to you my spirit self . . .

I am a woman that loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be.


~ Catherine Hosein, Certified Master Empowerment Coach-in-training

Fall Enrolment is now open for our 2022 Personal Empowerment Coach Certification (PECC)

Are you ready to become a Personal Empowerment Coach certified by the S.W.A.T. Institute? We, women, are more alike than we realize, and learning these powerful processes + interventions while being mentored by like-minded, empowered, thought leaders and trailblazers globally is priceless. 

Learn More + Book Your Discovery Session

Oh My Sister, Stand Up

The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.

Music in our videos by Natalie Hughes.


Our Promise

Our promise is to help empower, teach, and support women of any age or background to become their most empowered, fulfilled, and successful selves through our certifications, courses, books, and free resources such as our incredible webinars and mentorship coaching program, our Simply...Woman magazine, and Chat with Crystal podcast. No matter where a woman is at in her life, our institution can teach her the tools to help her empower others and herself while being a part of a safe community of women where she can feel seen, heard, and valued. At the S.W.A.T. Institute, we recognize that empowerment equals choice.