
Did you know?
The Master Empowerment Coach Certification is Open!
Join Crystal Andrus Morissette as you work together over the next year to step into your power in body, mind, and spirit (while creating a personal brand and biz of your dreams)!

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The S.W.A.T. Institute (Simply Woman Accredited Trainer) is an Empowerment Coach Certification founded in 2009 by international bestselling author Crystal Andrus Morissette
For women who want to empower and support other women, the S.W.A.T. Institute provides all the tools needed to build a successful online business as a Certified Empowerment Coach. We believe that empowerment equals choice and that women who are in business are an act of social change. We are also here to support any woman, any background, and any age, at no charge with our one-on-one Mentorship Coaching.

Enrollment for the Master Empowerment Coach Certification (MECC) is officially open!
This course runs once a year and we get started on March 21st.
“The S.W.A.T. Institute’s training is the perfect combination of mind, body and spirit for women who are interested in empowering other women and learning to know themselves better. The course provides academic rigor in its choices of textbooks and emotional components. Quizzes and assignments ensure an adequate understanding and comprehension of the course materials. Continuous work is done on working through the concepts to be utilized with women clients in order for the student to have first worked through the issues themselves before any attempts to assist other women. The training is practical and encompasses all aspects of becoming a whole, content and authentic woman. I have three professional degrees and additional graduate hours in counseling as well, and I have found this course stimulating, interesting, challenging and exactly what I have been looking for as another career opportunity.”
~ Jan Cohen, Lawyer, S.W.A.T. Certified Coach-in-Training

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Learn to feel and describe your different emotions (accurately identifying them), which gives you emotional awareness.
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Emotional awareness allows you to recognize your thought distortions and where you’re letting yourself fall into an old emotional story that doesn’t serve you. We can then pattern disrupt or change the emotional channel.
- You gain a tangible emotional roadmap that helps you shift out of the muck and despair, authentically rebounding and rising back into your natural buoyancy.
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You can quickly identify where you're at emotionally so you can level up sustainably using the Map of Empowerment.
- You uncover the blocked emotions connected to old stories that your body is holding on to that may be keeping you stuck.
- Recognize where you've been addicted to your emotions, causing you to create drama and dysfunction.
- Feel a deep connection and synergy between your body, mind, and emotions.
- You feel more inspired and curious about your future because you develop a growth mindset which makes you feel strong, wise, and empowered.
- Learn how to be more mindful, present, and grateful, making you feel calm, confident, and safe.
- Develop real-life strategies for staying in the flow, which makes you feel creative, empowered, and joyful.
- You become comfortable with all the emotions, especially those we've been taught are negative or unhealthy, such as anger, fear, and sorrow.
- You're able to engage in hard or challenging conversations without feeling afraid of confrontation or an argument. You can stand in your power.
- You learn advanced communication and relationship skills, making you feel more loving, kind and able to engage in conversations that make you feel connected.
- You are continually reminded of who you really are, not the lies and mean things people have said about you.
- Develop inner confidence and self-esteem.
- You understand that your emotions are your superpower, telling you what feels good in your life and what doesn’t. Pay attention to your feelings because when we combine learning and feeling good, we retrain the brain quicker and easier.
- Learn to feel the feeling without becoming the emotion.
- You live and let live, go with the flow, and learn to trust in your own inner vibes.
The Simply...Woman "OG" Home and In-Person Retreat
For the first time in nearly four years, Crystal is hosting her ORIGINAL and beloved Simply...Woman: In-Person Home Retreat.
If you've had the chance to attend on these Retreats in the past, you know just how magical they are.
It's an immersive day of healing, sisterhood, connection, breakthroughs, an incredible home-cooked lunch, music, movement, and so much more. After running these Retreats for 10+ years, and countless women have shared how expansive and life-changing the experience was for them—many sharing that it was one of the best days of their lives!
It's a day committed to you—your purpose, greatness, and well-being.
Yes! I want to attend the In-Person Retreat on May 20th!
“My experience at The S.W.A.T. Institute has been incredible and it has exceeded all of my expectations. I decided to enroll in S.W.A.T. because I wanted to help empower other women. I knew the S.W.A.T. program was the right fit for me as it covers all areas of a woman’s life. I have gained so much knowledge and experience from this program that not only am I confident I am able to assist other women to become more empowered in their lives, but I continue to personally apply everything I have learned from this course to my own life and have seen a positive difference as well. I highly recommend this program to anyone who wants to improve their life and help others live a life filled with a sense of passion and purpose. Thank you!
~ Christena Alyssandratos
S.W.A.T. Certified Master Empowerment Coach

Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute.
We offer free personal empowerment coaching to any woman living anywhere in the world! There are no hidden fees, agendas, or up-sells.
Whether you need to get insight, guidance, or support, or you simply want to get a better idea of what “empowerment coaching” is all about, our amazing S.W.A.T. Empowerment Coaches are here for you!
Our Mentorship Empowerment Coaches have already spent countless hours learning the empowerment process, and this is the perfect way for them to perfect their skills and for you to get the support and empowerment you need at no charge. Win-win! This is even for the most empowered woman to take advantage of.
​​​​​​​We would love to support you! Before signing up for your empowerment mentor coach, you'll need to agree to a few things:
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I understand my Mentorship Coach is still in training, and she must complete a minimum of 3 (three) and up to 6 (six) Mentorship Coaching Calls with me.
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I can request a new coach if I don't connect well with my coach. However, I know that I am expected to complete a short written review of the call.
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I can request additional Mentorship Empowerment Coaching at no charge via the S.W.A.T. Institute.
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If I connect with my Mentor Coach, I can choose to carry on with her once she graduates for an additional fee -- as per her agreement. However, this is not expected or suggested. There are no hidden fees or upsells. This is a true win-win.
Sign up for your Mentorship Coach
You can have up to six coaching calls per coach.
Have as many coaches as you need.
We're here for you!
Your information is safe with us. We never share or sell.
Psst... received Mentorship Coaching in the past, but want more sessions? You can send our Assistant Professor of Coaching a message at [email protected]

Tracey Ormond
"My experience getting mentorship coaching was fantastic. My coach really helped me to get dialed into my own fabulousness. Her support and encouragement helped me through a very fragile time in my life, and I am truly blessed to have received her mentorship."

Elena Orlandini
"I love this mentorship program, it was very helpful and thanks to it I had great insights. When life is tough, you need a hand and these coaches are here for you. I really appreciated it!"
What is Empowerment Coaching?
Empowerment Coaching is about a shift in perception. Through a series of specific questions, processes, meditations, and interventions, exclusive to the S.W.A.T. Institute (Simply Woman Accredited Trainer), we teach our empowerment coaches how to shift their client into a more empowered place (also known as higher levels of consciousness) where they can look at the same dilemma, challenge, or frustration from a different perspective to make a more empowered decision.
“The S.W.A.T. Institute is personal empowerment at its finest!! Loving me beyond my self- imposed limits/beliefs is an inside job and no one else can do this for me. I wanted to deepen my understanding of the fears that have influenced my thoughts, feelings, beliefs and the behaviors that I have unconsciously lived by. This included understanding and learning the interconnectedness of nutrition, self-awareness and self-love, embracing body, mind and soul, to create my desired self and life. I wanted to be surrounded by people who are also passionate for enhancing their life and the lives of others. 'Three cheers’ that I found The S.W.A.T. Institute to guide me, support me, challenge me and cheer me on! Thank you Crystal and all the amazing teachers and leaders and fellow ‘siSTARS’ who live the lessons taught and are passionate for personal change. This global school of women is so much more than learning the awesome course material (check it out for yourself). For me it is about becoming and being the change I want to see in the world! I love living life personally empowered.
~ Lucy Beiler
S.W.A.T. Certified Master Empowerment Coach

"Before I met Crystal Andrus Morissette and the S.W.A.T. Institute, the field of coaching and self-growth was a mystery for me.
With my Ph.D. in Microbiology and Natural Sciences and as a professional athlete (I competed in two Olympic games), I was taught that our reality is determined by our five senses and that life just happens to us.
Crystal’s coaching really shook my way of thinking. I know now that we create our reality with our thoughts, emotions, and beliefs and that every year some additional layers are accumulated on our pure and authentic spirit. I realize now that only ‘I’ am in charge of my life. Crystal helped me remember who I really am, what my needs and deep desires are, along with discovering what fears were preventing me from having the life of my dreams. Starting to speak my truth has had a big impact on my life.
After completing the Master Empowerment Coach Certification, I told Crystal I learned more from this program than from all my years at university."
- Klara Maucec, Ph.D., 2x Olympic Competitor, S.W.A.T. Certified Master Empowerment Coach
Our Simply...Woman Community:
We are all in this together. The S.W.A.T. Institute knows that lasting success comes from relationships, not transactions. We build trust and collaboration through transparency and generosity. We know that we are stronger when we work together and that community is more than just a word — it’s our guiding principle.
Community doesn’t mean sacrificing individuality. We celebrate our differences and use them to make us better as a team. Individually, we are strong; but collectively, we are unstoppable!
This could be you...

Timing is everything.
A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My victim showed up in full swing, feeling so done with all events surrounding my life.
The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.
Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!
It's time for you to be free.
Free from what? How? When? I don't know how to be any other way. What does this mean?
These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.
The moment I found "Chat with Crystal" (the podcast), it started to click. Listening to call after call, I could feel my walls weakening. I understand all of this, I thought. I resonate with this work. This is what I need, what I have been searching for these past six months. THIS IS IT! This was my path to awaken my soul. Little did I know how much my life was about to change.
Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated.
After my own "Chat with Crystal" conversation, I felt it in my whole being that I found the one that had the tools and capability to wake me up, to nudge me closer to who I needed to become. I had to remove my mask, one dialogue at a time. One archetype/shadow at a time. Loving every story, every part, every moment. My flaws and pain became less scary. Instead, they became celebrated when shared. I had to be safe to uncover my pain, my truth; I had to allow myself to be the most vulnerable I had ever been.
That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.
I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.
My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!
So let me introduce to you my spirit self . . .
I am a woman that loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be.
I AM ALL OF ME!
~ Catherine Hosein, Certified Master Empowerment Coach-in-training
Our Promise
Our promise is to help empower, teach, and support women of any age or background to become their most empowered, fulfilled, and successful selves through our certifications, courses, books, and free resources such as our incredible webinars and mentorship coaching program, our Simply...Woman magazine, and Chat with Crystal podcast. No matter where a woman is at in her life, our institution can teach her the tools to help her empower others and herself while being a part of a safe community of women where she can feel seen, heard, and valued. At the S.W.A.T. Institute, we recognize that empowerment equals choice.
“I was looking for my heart’s desire, I couldn't figure out what that would be I had ideas but just hadn't found the right fit. I listened to Crystal's program on Hay House Radio one day I got so excited--this program fit my life. This was the path I was looking for and needed to follow. It has been the best thing ever for me. I have learned so much about others and myself. I feel as though my life has purpose. I have a goal and life has taken off in a new direction of self -discovery and healing. I feel myself get stronger each day as I go through this program. I am finding my authentic self and learning to be in my own power and that feels great. I look forward to finishing and getting my certification to be able to help others live an authentic the life. Thank you sincerely for all your support S.W.A.T."
~ Heather Scriven
S.W.A.T. Certified Master Empowerment Coach
Oh, My Sister, It is time. Stand Up!
The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.
Music in our videos by Natalie Hughes.
Putting the schoolwork aside, there is an amazing forum with sparkling soul sisters just waiting to guide and help one another so you are ALWAYS supported. The faculty is full of heart and wisdom and ready to answer any of your questions and give you in depth knowledgeable feedback when needed. Overall this is an amazing “virtual” haven with wonderful challenges along the way as you discover parts of YOU and continually blossom into the already perfect you that has always been there but forgotten. I truly believe we will all graduate with a whole new body as our energy shifts at the cellular level to a higher consciousness and will forever be a part of this. The S.W.A.T. Institute is a Shining School of Love & Light!”
~ Basia Porczyk
S.W.A.T. Certified Master Empowerment Coach