"Helping women dismantle the blocks and obstacles preventing them from being their most powerful, authentic, loving and fully realized selves."

~ Crystal Andrus Morissette, founder of the S.W.A.T. Institute + international best-selling author

SimplyWoman.TV is for women by women

SimplyWoman.TV is a weekly show hosted by me (Crystal). It’s full of wisdom, wonder, and fun ideas to help you create a life you love. Join us live on Tuesdays or catch the replay!

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This masterclass called "Unleashing A Woman's Ability to Be a Powerful Seller" will give you the six most important steps to getting and securing your clients!

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Become a Certified Empowerment Coach

Whether you want to become the best coach you can be, or just the most empowered, confident, and happiest version of yourself in your own life, we've got you.

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Are you being called to something bigger? Do you want to be a part of the change? Ready to make a difference? To use your life as an opportunity to help other women while creating a financially secure future? 

Are you ready to learn how to feel happy and fulfilled with a business of your own you can be proud of?

If you want a career that can positively impact other women's lives while creating your own best life, consider becoming a Personal Empowerment Coach Certified (PECC) with the S.W.A.T. Institute (Simply Woman Accredited Trainer). 

A Personal Empowerment Coach does far more than teaching a team how to play a sport or even helping someone accomplish a goal. Instead, she helps her client recognize their personal level of consciousness by meeting her client where they're at, personally or emotionally. She helps them reconnect with their body (we call it Coaching from the Body, Not from the Head) to access hidden wounds often buried so deep the client might be unaware of them, but this helps break old patterns, recognize limiting beliefs, retrain the brain, and shift into higher, more empowered energy + emotions where they have a better perspective and can make better choices. 

Better choices equal better results. 

Most clients are then able to recognize their Dominant Emotional Archetype — the Parent, the Child, the Adult— and the way they are showing up in the different areas of their life and then integrate these different parts back into the wholeness of who they are — a fully realized Woman. We call this the Adult archetype or Woman Energy. Operating from this energy is often described as being in the Flow.


Our style of empowerment coaching is about acknowledging, feeling, healing, letting go, and moving beyond. It’s about dealing with the ways people have disappointed, hurt, or misled you, and coming through these emotions on the other side stronger, maybe even invincible!


We are more than a coaching certification for women . . . 

We're a University for Women's Empowerment. 


The dictionary says empowerment is the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. But when we use the word empowerment, it's even bigger than this. Empowerment Coaching helps you access the power you possess, deep within, that gives you the desire, dignity, stamina, willingness, acceptance, jet fuel, reason, love, joy, and ability to create and live your best life.


A fully realized woman is a woman who is her Real Self—all of herself. Whole and complete. Authentic. 


Our promise is to help empower, teach, and support women of any age or background to become their most empowered, fulfilled, and successful selves through our certifications, courses, books, and free resources such as our incredible webinars and mentorship coaching program, our Simply...Woman magazine, and Chat with Crystal podcast. No matter where a woman is at in her life, our institution can teach her the tools to help her empower others and herself while being a part of a safe community of women where she can feel seen, heard, and valued. At the S.W.A.T. Institute, we recognize that empowerment equals choice. 

Our promise to our students is to deliver a top-notch coaching curriculum, including live classes, one-on-one mentoring with your professors, and hands-on practice coaching real women worldwide. In addition, our team promises to meet you where you are at and teach you the tools you need to empower yourself in business, and we also offer a variety of courses to support you in your personal life.

We are women empowering women! We are the next era of the women's movement.


What is Empowerment Coaching?

Empowerment Coaching is about a shift in perception. Through a series of specific questions, processes, meditations, and interventions, exclusive to the S.W.A.T. Institute (Simply Woman Accredited Trainer), we teach our empowerment coaches how to shift their client into a more empowered place (also known as higher levels of consciousness) where they can look at the same dilemma, challenge, or frustration from a different perspective to make a more empowered decision.

We would love to teach you this powerful coaching style!


Here are just some of the benefits of becoming an Empowerment Coach certified by the S.W.A.T. Institute:

  • Enjoy the freedom to live and work anywhere you wish. As long as you have a laptop and internet, you're good to go.
  • Accelerate your personal and professional development. After all, your clients are on a fast track which pushes you, so you end up becoming more and more empowered with each new client.
  • Make a good living. Private practice averages $150 an hour in empowerment coaching fees, with the range being between $100 to $500 per hour. 
  • Proximity is Power - Our Empowerment Coaches join an international sisterhood of support and collaboration. We're in over 45 countries. Plus our founder is constantly connecting our coaches to worldwide "movers and shakers."
  • Learn at your own pace. You can complete the Personal Empowerment Coach Certification (PECC) in less than one year or take up to three years to become a Master Empowerment Coach Certified (MECC) by the S.W.A.T. Institute – it's entirely up to you.
  • Make a difference in the lives of others. Our Mentorship Empowerment Coaches share profound rewards after completing their coaching calls. When you love what you do, it makes work your passion rather than just a job. 
  • Step into your Woman Energy! Thanks to synergy, empowerment coaching gives you more energy by virtue of your client's energy! It's a win-win.
  • Become an Industry Expert. When you learn these profound coaching skills, processes and interventions, you can take your personal and professional development to the next level landing local, regional, national and even international reputations.



We train world-class coaches!

The S.W.A.T. Institute invites you to join our movement. We are women supporting women. Isn't it time you discovered who you really are? Isn't it time you stepped into your power? Channeled your fear and anger into action? Into courage? Into strength? You can do this... and we're here to support you!

Experience our Mentorship Coaching (at no charge)

Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute (Simply Woman Accredited Trainer)!

We offer free personal empowerment coaching to any woman, living anywhere in the world! There are no hidden fees, agendas, or up-sells.

Whether you need to get insight, guidance, support, or you simply want to get a better idea of what “empowerment coaching” is all about our amazing S.W.A.T. Empowerment Coaches are here for you!

Our Mentorship Empowerment Coaches have already spent countless hours learning the empowerment process and this is the perfect way for them to perfect their skills and for you to get the support and empowerment you need at no charge. Win-win! This is even for the most empowered woman to take advantage of. 

​​​​​​​We would love to support you! Before signing up for your empowerment mentor coach, you'll need to agree to a few things:
  • I understand my Mentor Coach is still in training and she must complete 3 (three) Mentorship Coaching Calls with me.
  • If I don't connect well with my coach, I can request a new coach. However, I know that I am expected to complete a short written review of the call.
  • I can request additional Mentorship Empowerment Coaching at no charge via the S.W.A.T. Institute.
  • If I connect with my Mentor Coach, I can choose to carry on with her once she graduates for an additional fee -- as per her agreement. However, this is not expected or suggested. There are no hidden fees or upsells. This is a true win-win.

Sign up for your Mentorship Coach

You can have up to three coaching calls per coach.
Have as many coaches as you need.
We're here for you!

Your information is safe with us. We never share or sell.

Psst... received Mentorship Coaching in the past, but want more sessions? You can send our wonderful Assistant Professor of Coaching Sandika Joy a message at [email protected]

Who is the S.W.A.T. Institute?

The S.W.A.T. Institute (Simply Woman Accredited Trainer) is the premier online global empowerment coach certification exclusively for women founded in 2009 by Crystal Andrus Morissette. 

Crystal's own life is the backdrop for this unique and incredibly powerful style of coaching. They say we teach what we need to learn and after years of abuse, sexual assault, homelessness, and cervical cancer (and that was just in her teens), Crystal set on a mission to heal her legacy and change the trajectory of her life not only for herself but for her two daughters.

Crystal then committed to helping other women around the world step into their own power. Now, some 25+ years later, she has created a movement of women supporting women! And the best part, her eldest daughter Madelaine is our Director of Operations! We would love you to join us!

We at the S.W.A.T. Institute are passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world. 

The S.W.A.T. Institute is committed to bringing the most cutting-edge interventions, processes, and transformational techniques to women worldwide!

Founded in 2009, we are in over 45 countries now with students living in places such as Iceland, Norway, Cape Verde, United States, Ireland, Switzerland, India, Pakistan, France, Spain, Romania, Canada, Slovenia, New Zealand, Denmark, Palestine, Namibia, Algeria, Slovakia, Costa Rica, Australia, Germany, Scotland, Hong Kong, Philippines, Colombia, Spain, South Africa, Switzerland, Nigeria, England, Uruguay, Morocco, Bermuda, Liberia, just to name a few!

We would love for YOU to be a part of this global coalition for women!

Who are our coaching certifications for? 

  • You're a woman who wants to become financially independent, working from home, while doing work in the world that matters.
  • You want to add powerful coaching techniques to your already-existing business.​​​​​​​
  • You want to make a difference in the lives of others, particularly women.
  • You want to be a present full-time mom and still have something of your own that makes you feel important.
  • You're ready to build your confidence and legacy while working at a pace that feels safe. ​​​​​​​
  • You want to be part of something that makes you feel like you belong to something bigger.
  • You're a women's advocate or care deeply about gender equality.
  • You're ready for profoundly personal and professional development.
  • ​​​​​​​You're ready to rock your world.​​​​​​​​​​​​​​
  • You want to take calculated risks inside the safety of the group until you feel ready to go big and visible online.
  • You want to learn more about Emotional Age and highly-effective communication techniques.
  • You want to understand and master the unique processes, interventions, and specialized coaching techniques exclusive to the S.W.A.T. Institute--the #1 Empowerment Coach Certification in the world.

Fall Enrolment is now open for our 2022 Personal Empowerment Coach Certification (PECC)

Are you ready to become a Personal Empowerment Coach certified by the S.W.A.T. Institute? We are for every woman, every age, every size, from every culture, country, religion, or community. We, women, are more alike than we realize, and learning these powerful processes  + interventions while being mentored by like-minded, empowered, thought leaders and trailblazers globally is priceless. We would love to work with you!

Early Bird Pricing Available!

Our Simply...Woman Community:


We are all in this together. The S.W.A.T. Institute knows that lasting success comes from relationships, not transactions. We build trust and collaboration through transparency and generosity. We know that we are stronger when we work together and that community is more than just a word  it’s our guiding principle.

Community doesn’t mean sacrificing individuality. We celebrate our differences and use them to make us better as a team. Individually, we are strong; but collectively, we are unstoppable! 

Nicole La Roche


Nicole La Roche, CEO of Spark Maven, S.W.A.T. Empowerment Coach, Emotional Communications Expert

"Becoming a Certified Empowerment Coach with the S.W.A.T. Institute was about taking a bold step forward to create a career that I truly love, I've always wanted, and I'm excited about.

To be able to step into the purpose/calling that I was destined to have, to become an agent of change for others - all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want so I can have the lifestyle I've always desired -  is why I signed up." 

This could be you...


Timing is everything.

A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My victim showed up in full swing, feeling so done with all events surrounding my life.

The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.

Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!


It's time for you to be free.

Free from what? How? When? I don't know how to be any other way. What does this mean?

These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.

The moment I found "Chat with Crystal" (the podcast), it started to click. Listening to call after call, I could feel my walls weakening. I understand all of this, I thought. I resonate with this work. This is what I need, what I have been searching for these past six months. THIS IS IT! This was my path to awaken my soul. Little did I know how much my life was about to change.

Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated. 

After my own "Chat with Crystal" conversation, I felt it in my whole being that I found the one that had the tools and capability to wake me up, to nudge me closer to who I needed to become. I had to remove my mask, one dialogue at a time. One archetype/shadow at a time. Loving every story, every part, every moment. My flaws and pain became less scary. Instead, they became celebrated when shared. I had to be safe to uncover my pain, my truth; I had to allow myself to be the most vulnerable I had ever been.

That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.

I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.

My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!

So let me introduce to you my spirit self . . .

I am a woman that loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be.


~ Catherine Hosein, Certified Master Empowerment Coach-in-training

Oh My Sister, Stand Up

The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.

Music in our videos by Natalie Hughes.


Your vibe attracts your tribe!

Pop in your name and email to join the waitlist for our Fall 2022-Start  Personal Empowerment Coach Certification (PECC) and our March 2023 Master Empowerment Coach Certification (MECC). We'll also be sure to keep you in the loop on all the exciting things S.W.A.T. has to offer!