Empower Yourself. Transform Others. Lead a Movement.
The global school of empowerment coaching for women, founded by bestselling author Crystal Andrus Morissette.
What is your Emotional Age™?
Most women swing between two archetypes: the Parent (Mother Energy), always giving, and the Child (Daughter Energy), always wanting. Both are ways of protecting ourselves. The Adult, Woman Energy™, is the Real Self. We call the journey there Healing the Split.
The Empowerment Spectrum™ shows where you are right now, rising from Passive through Assertive, where courage begins, to Peaceful.
Find your path
Grow for yourself, or become a certified Master Empowerment Coach. Start any time. Join with the module that is underway.
Simply…Woman Circle
A year of personal empowerment, without certification.
- Live classes and replays
- The full journey, for your own growth
- Credit toward Gold or VIP if you upgrade in your first year
MECC Gold
The full Master Empowerment Coach Certification.
- Live classes, mentorship and business education
- 30 mentorship coaching calls with feedback
- In as little as one year, or up to three
MECC VIP
Everything in Gold, plus Crystal one-on-one.
- Everything in Gold
- 9 private sessions with Crystal
- Monthly VIP Mastermind
Questions, or want to talk about paying in full? Book your Discovery Session
One full colour wheel, at your own pace
Seven chakra-aligned modules. Begin with any one, go around the wheel once, and graduate as a Master Empowerment Coach.
Experience being coached, first
Every MECC student coaches real women as part of her training. That means you can receive empowerment coaching from a S.W.A.T.-trained mentorship coach, at no cost.
Apply
A few questions about where you are and what you'd like to work through.
Get matched
We match you with a coach who fits your needs.
Begin
Book your first session and show up as yourself.
A school, a sisterhood and a movement
The S.W.A.T. Institute is the professional home of Simply…Woman!, Crystal's world for women stepping into their Second Act.
Simply…Woman: Your Second Act
In September 2026, fifteen women gathered in the Ontario countryside with Crystal and her daughters. The cameras were there for all of it.
Simply…Woman Retreats
The next circle is forming. Join the waitlist for first access.
Join the waitlist →The communitySimply…Woman Circle
A year of live classes and sisterhood, for your own growth.
Explore the Circle →The daily ritualDaily Womantra™
One empowering mantra in your inbox each day, free, from SimplyWoman.com.
Get your Womantra →
I spent decades helping women find their power. Then I had to find my own.
Long before I became an author, a coach, or the founder of The S.W.A.T. Institute, I was a little girl trying to survive. Those questions became a thirty-year journey: why do intelligent, capable women abandon themselves?
With the encouragement of my mentor, Louise Hay, I founded The S.W.A.T. Institute to train women to become Empowerment Coaches.
Not simply to teach coaching. To teach women how to come home to themselves.
From our graduates
"This was the path I was looking for. I have learned so much about others and myself. I feel as though my life has purpose."
Heather ScrivenS.W.A.T. Certified Master Empowerment Coach"There is an amazing forum with sparkling soul sisters just waiting to guide and help one another, so you are always supported."
Basia PorczykS.W.A.T. Certified Master Empowerment Coach"I stared into my beautiful blue eyes and said, 'Welcome back. You've been missed.' And that is when my life began to feel less dark."
Catherine HoseinS.W.A.T. Certified Master Empowerment CoachThe world needs women who are truly empowered.
Start with the free quiz, experience free coaching, or step into the certification.
A Simply…Woman! School of Empowerment Coaching
Empower Yourself.
Transform Others.
Lead a Movement.
For more than thirty years, Crystal Andrus Morissette has taught women to stop shrinking. The S.W.A.T. Institute trains them to lead other women out of it.
Crystal Andrus Morissette, founder
Meet your teacher
Crystal Andrus Morissette
More than thirty years of helping women come home to themselves.
In 1991 Crystal opened a women's-only health club. In 2003 she wrote Simply…Woman! and began calling her work Empowerment Coaching. In 2009 she founded The S.W.A.T. Institute to train women to do this work professionally. Six bestselling books later, thousands of coaches have been certified, in more than 45 countries.
“You must root to rise. When you ground yourself in truth and own your story, you rise with unshakable power.”
Why now
The world doesn't need more advice for women. It needs women who know who they are.
Women are holding families, businesses and communities together, and most were taught only two ways to do it: give until there is nothing left, or fight for every inch.
We teach a third way. The Adult. The Real Self. Calm, clear, unafraid.
When one woman heals the split inside her, everyone around her feels it. When she trains to help other women do the same, it becomes a movement.
That is what we have been building since 2009. It has never been needed more than now.
The work at the heart of the school
Raising the standard of Women's Empowerment Coaching.
Three original frameworks, taught in depth, practised on yourself first, then with real women.
Emotional Age™
How empowered or disempowered we are emotionally, whatever our chronological age, and how it shapes the way we act and react.
The Empowerment Spectrum™
A map of how a woman communicates, from Passive through Assertive to Peaceful, and of the Mother, Daughter and Woman Energy within her.
Healing the Split™
Working With Parts and the F.R.E.E. Process™: Feel, Regulate, Emote, Elevate, so every part is heard while the Real Self leads.
The MECC curriculum
Seven modules. One journey around the wheel.
Begin with whichever module is underway, travel once around the full wheel, and graduate in as little as one year, or take up to three.
Explore the curriculumOur graduates
Real women. Real work. In the world now.
Master Empowerment Coaches building practices, writing books and leading circles of their own.
Graduate of the week
Jill Farren
Master Empowerment Coach
“This journey taught me the magic of embracing the process and deepened my understanding of women’s struggles. I’m now building an inclusive business to empower women to love themselves more and judge less.”
Ellen Irvine“Joining MECC in my mid-60s was a turning point. I became a Master Empowerment Coach, built my own website, and published a book.”Klara Maucec, PhD“As a Ph.D. and 3x Olympian, I once believed life just happened to us. Through MECC, I reclaimed my truth, faced my fears, and transformed my life.”Nicole La Roche“My bold step into a fulfilling career I love: answering my calling, empowering others, and building a credible, profitable business.”Women Empowering Women.
Three ways to study
Find your path into the work.
Simply…Woman Circle
A year of live classes, Crystal's frameworks and a global community, for your own life. No certification.
Learn moreMECC Gold
The Master Empowerment Coach Certification: mentorship coaching with real women, business training, a final exam and graduation into the Alumnae Circle.
Book a Discovery SessionMECC VIP
Everything in Gold, with private one-on-one sessions and the monthly VIP mastermind with Crystal.
Book a Discovery SessionTuition and payment plans come with your free copy of The Empowerment Coach Success Model.
The Simply…Woman! family
The school is one part of a larger world.
A documentary in the making, filmed in the Ontario countryside.
The next circle is forming. Join the waitlist for first access.
One mantra in your inbox each day, free, from SimplyWoman.com.
Begin here
Start with the book.
The Empowerment Coach Success Model for Women, 2026 edition. Free, with tuition and the next module's start date.
Inside MECC · Live every week
The classroom is live. Every single week.
This is not a course you watch alone. Crystal teaches live, in flow, week after week, and Master Empowerment Coaches from around the world teach alongside her. Real teaching. Real coaching. Real women, in the moment.
Thirty years of wisdom, taught in real time.
Learn from women already doing this work in the world.
New students can begin right here, with this module.
