
The S.W.A.T. Institute (Simply Woman Accredited Trainer) empowers, teaches, coaches and supports women of all ages & backgrounds to become their most empowered, fulfilled, healthiest, happiest, and successful Self through our certifications, courses, books, webinars, private community, and free resources.
Founded in 2009 by international bestselling author Crystal Andrus Morissette, we're now in over 45 countries. We provide all the tools needed to feel whole + authentic in body, mind, and emotions while building a successful online business as a Certified Empowerment Coach. We believe that empowerment equals choice and that women who are in business are an act of social change.

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What is Empowerment Coaching?
Empowerment Coaching is about a shift in perception. Through a series of specific questions, processes, meditations, and interventions exclusive to the S.W.A.T. Institute (Simply Woman Accredited Trainer), we teach our empowerment coaches how to shift their clients into a more empowered place (also known as higher levels of consciousness) where they can look at the same dilemma, challenge, or frustration from a different perspective to make a more empowered decision.

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You learn how to feel and describe your different emotions (accurately identifying them), which gives you emotional awareness. Having emotional awareness allows you to recognize your thought distortions and where you’re letting yourself fall into an old emotional story that doesn’t serve you. We can then pattern disrupt or change the emotional channel.
- You get a tangible emotional roadmap that helps you shift out of the muck and despair, authentically rebounding and rising back into your natural buoyancy. Although you are never "spiritually by-passing" any emotion, we all know that we make better choices when we feel better.
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You can quickly identify where you're at emotionally so you can level up sustainably using the Map of Empowerment.
- You uncover the blocked emotions connected to old stories that your body is holding on to that may be keeping you stuck.
- You can recognize where you've been addicted to your emotions, causing you to create drama and dysfunction in a never-ending loop or pattern.
- You discover a deep connection and synergy between your body, mind, and emotions.
- You feel more inspired and curious about your future because you develop a growth mindset which makes you feel strong, wise, and empowered.
- You learn how to be more mindful, present, and grateful, making you feel calm, confident, and safe.
- You develop real-life strategies for staying in the flow, which makes you feel creative, empowered, and joyful.
- You become comfortable with all the emotions, especially those we've been taught are negative or unhealthy, such as anger, fear, and sorrow.
- You're able to engage in hard or challenging conversations without feeling afraid of confrontation or an argument. You can stand in your power.
- You learn advanced communication and relationship skills, making you feel more loving, kind and able to engage in conversations that make you feel connected.
- You are continually reminded of who you really are, not the lies and mean things people have said about you.
- You develop inner confidence and self-esteem.
- You understand that your emotions are your superpower, telling you what feels good in your life and what doesn’t. Pay attention to your feelings because when we combine learning and feeling good, we retrain the brain quicker and easier.
- You learn to feel the feeling without becoming the emotion.
- You live and let live, go with the flow, and learn to trust in your own inner vibes.

Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute.
We offer free personal empowerment coaching to any woman living anywhere in the world! There are no hidden fees, agendas, or up-sells.
Whether you need to get insight, guidance, or support, or you simply want to get a better idea of what “empowerment coaching” is all about, our amazing S.W.A.T. Empowerment Coaches are here for you!
Our Mentorship Empowerment Coaches have already spent countless hours learning the empowerment process, and this is the perfect way for them to perfect their skills and for you to get the support and empowerment you need at no charge. Win-win! This is even for the most empowered woman to take advantage of.
​​​​​​​We would love to support you! Before signing up for your empowerment mentor coach, you'll need to agree to a few things:
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I understand my Mentorship Coach is still in training, and she must complete a minimum of 3 (three) and up to 6 (six) Mentorship Coaching Calls with me.
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I can request a new coach if I don't connect well with my coach. However, I know that I am expected to complete a short written review of the call.
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I can request additional Mentorship Empowerment Coaching at no charge via the S.W.A.T. Institute.
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If I connect with my Mentor Coach, I can choose to carry on with her once she graduates for an additional fee -- as per her agreement. However, this is not expected or suggested. There are no hidden fees or upsells. This is a true win-win.
Sign up for your Mentorship Coach
You can have up to six coaching calls per coach.
Have as many coaches as you need.
We're here for you!
Your information is safe with us. We never share or sell.
Psst... received Mentorship Coaching in the past, but want more sessions? You can send Sarah, our Mentorship Coach Coordinator, a message at [email protected]

Tracey Ormond
"My experience getting mentorship coaching was fantastic. My coach really helped me to get dialed into my own fabulousness. Her support and encouragement helped me through a very fragile time in my life, and I am truly blessed to have received her mentorship."

Elena Orlandini
"I love this mentorship program, it was very helpful and thanks to it I had great insights. When life is tough, you need a hand and these coaches are here for you. I really appreciated it!"

"Before I met Crystal Andrus Morissette and the S.W.A.T. Institute, the field of coaching and self-growth was a mystery for me.
With my Ph.D. in Microbiology and Natural Sciences and as a professional athlete (I competed in two Olympic games), I was taught that our reality is determined by our five senses and that life just happens to us.
Crystal’s coaching really shook my way of thinking. I know now that we create our reality with our thoughts, emotions, and beliefs and that every year some additional layers are accumulated on our pure and authentic spirit. I realize now that only ‘I’ am in charge of my life. Crystal helped me remember who I really am, what my needs and deep desires are, along with discovering what fears were preventing me from having the life of my dreams. Starting to speak my truth has had a big impact on my life.
After completing the Master Empowerment Coach Certification, I told Crystal I learned more from this program than from all my years at university."
- Klara Maucec, Ph.D., 2x Olympic Competitor, S.W.A.T. Certified Master Empowerment Coach
This could be you...

Timing is everything.
A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My victim showed up in full swing, feeling so done with all events surrounding my life.
The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.
Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!
It's time for you to be free.
Free from what? How? When? I don't know how to be any other way. What does this mean?
These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.
The moment I found "Chat with Crystal" (the podcast), it started to click. Listening to call after call, I could feel my walls weakening. I understand all of this, I thought. I resonate with this work. This is what I need, what I have been searching for these past six months. THIS IS IT! This was my path to awaken my soul. Little did I know how much my life was about to change.
Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated.
After my own "Chat with Crystal" conversation, I felt it in my whole being that I found the one that had the tools and capability to wake me up, to nudge me closer to who I needed to become. I had to remove my mask, one dialogue at a time. One archetype/shadow at a time. Loving every story, every part, every moment. My flaws and pain became less scary. Instead, they became celebrated when shared. I had to be safe to uncover my pain, my truth; I had to allow myself to be the most vulnerable I had ever been.
That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.
I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.
My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!
So let me introduce to you my spirit self . . .
I am a woman that loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be.
I AM ALL OF ME!
~ Catherine Hosein, Certified Master Empowerment Coach-in-training + *NEW* Social + Educational Assistant at the S.W.A.T. Institute!
Our Promise
Our promise is to help empower, teach, and support women of any age or background to become their most empowered, fulfilled, and successful selves through our certifications, courses, books, and free resources such as our incredible webinars and mentorship coaching program, our Simply...Woman magazine, and Chat with Crystal podcast. No matter where a woman is at in her life, our institution can teach her the tools to help her empower others and herself while being a part of a safe community of women where she can feel seen, heard, and valued. At the S.W.A.T. Institute, we recognize that empowerment equals choice.
Oh, My Sister, It is time. Stand Up!
The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.
Music in our videos by Natalie Hughes.
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Women have been joining together in circles since the beginning of time. Whether to sew, sing, dance, heal, cook, tell stories, listen, learn, inspire, teach, entertain, mystify, or just simply to belong, women's circles are at the essence of women's empowerment. Community builds immunity. We'd love you to join our safe circle today and stay in the loop for all things WOMEN. There is no charge. Stay in the loop and join our private FB group.
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