What is Empowerment Coaching?
"Empowerment Coaching" was founded in 2003 by best-selling author Crystal Andrus Morissette, and the S.W.A.T. Institute was the original "Empowerment Coach Certification" in the world premiering in 2009, for women only!
Empowerment Coaching is about helping individuals unlock their full potential by working through emotional blocks, reclaiming their power of choice, and guiding them to live authentically and with purpose. It fosters self-awareness, emotional intelligence, and strategic decision-making, while emphasizing personal responsibility and conscious communication. The process is deeply transformational, helping clients align their lives with their highest values and truest selves.
For women, Empowerment Coaching can be especially powerful, offering a pathway to overcome societal conditioning, reclaim their voice, and stand fully in their truth and power.
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Here are just some of the benefits of becoming an Empowerment Coach certified by the S.W.A.T. Institute:
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Work Anywhere, Live Everywhere: Freedom is calling! With just a laptop and internet connection, you can build a career from your kitchen table or a beachside café. Your dream office awaits!
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Grow as You Help Others: Empowerment coaching isn't just about guiding others—it’s a fast-track journey for you too. Each client inspires your growth, leaving you stronger, wiser, and more empowered with every session.
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Earn What You’re Worth: Empowerment coaching is as fulfilling financially as it is emotionally. With average private practice rates of $150/hour (ranging from $100 to $300), you can make a great living doing work you love.
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Join a Global Sisterhood: Proximity is power, and you’ll be part of a network of powerhouse women spanning over 45 countries. Plus, our founder’s connections with global “movers and shakers” could open doors you never imagined.
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Learn Your Way, at Your Pace: Life’s unpredictable, so we made our program flexible. Complete your Master Empowerment Coach Certification in as little as a year—or take up to three. You’re in control.
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Turn Work into Passion: Changing lives is more than a job—it’s a calling. Our coaches share stories of profound transformations that remind them every day: when you love what you do, it doesn’t feel like work.
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Feel the Energy Shift: Coaching is a two-way street. Your clients’ breakthroughs will recharge your own Woman Energy, creating a powerful synergy that fuels both your work and your life.
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Establish Yourself as an Expert: With these cutting-edge skills, you’ll rise as a leader in personal transformation. Build a reputation locally, nationally, or even internationally. The possibilities are limitless.
Our Mentorship Coaching Program is one of the most beautiful aspects of The S.W.A.T. Institute.We offer free personal empowerment coaching to any woman living anywhere in the world! There are no hidden fees, agendas, or up-sells.
Our Empowerment Coaches have already spent countless hours learning the empowerment process, and this is the perfect way for them to practice their skills and for you to get the support and empowerment you need at no charge. True mentorship = win-win! This program is even for the most empowered woman to take advantage of.
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​​​​​​​We would love to support you! Before signing up for your empowerment mentor coach, you'll need to agree to a few things:
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I understand my Mentorship Coach is still in training, and she must complete a minimum of 3 (three) and up to 6 (six) Mentorship Coaching Calls with me.
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I can request a new coach if I don't connect well with my coach. However, I know that I am expected to complete a short written review of the call.
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I can request additional Mentorship Empowerment Coaching at no charge via the S.W.A.T. Institute.
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If I connect with my Mentor Coach, I can choose to carry on with her once she graduates for an additional fee — as per her agreement. However, this is not expected or suggested. There are no hidden fees or upsells. This is a true win-win.
Sign up for your Mentorship Coach
You can have up to six coaching calls per coach.
Have as many coaches as you need.
We're here for you!
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Your information is safe with us. We never share or sell.
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Psst... received Mentorship Coaching in the past, but want more sessions? You can send Sacha, our Professor of Coaching a message at [email protected]
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Tracey Ormond
"My experience getting mentorship coaching was fantastic. My coach really helped me to get dialed into my own fabulousness. Her support and encouragement helped me through a very fragile time in my life, and I am truly blessed to have received her mentorship."
Elena OrlandiniÂ
"I love this mentorship program, it was very helpful and thanks to it I had great insights. When life is tough, you need a hand and these coaches are here for you. I really appreciated it!"
