Press kit

Crystal Andrus Morissette

Best-Selling Author, Founder of The S.W.A.T. Institute, Emotional Age Expert, Empowerment Coach, Women's Advocate

Just a few places Crystal and The S.W.A.T. Institute have been featured

What does "Women's Empowerment" mean to you?

Emotional Age Expert and Founder of the S.W.A.T. Institute, Crystal Andrus Morissette is Propelling Women Forward with New Understandings of Womanhood, Empowerment, and Self

Crystal Andrus Morissette is an international best-selling author, Emotional Age and Communication expert, and women's advocate who is teaching women all over the globe to take charge of their stories, love ALL their parts and redefine themselves as whole, healthy, and empowered. She is the author of several books, including “The Emotional Edge: Discover Your Inner Age, Ignite Your Hidden Strengths and Reroute Misdirected Fear to Live Your Fullest.

Crystal is the founder of the S.W.A.T. Institute (Simply Woman Accredited Trainer), an empowerment coach certification exclusively for women in over 45 countries. Crystal and the S.W.A.T. Institute are #1 on Google worldwide for 'women's empowerment' and 'empowerment coaching'.

Through her writing, course work, workshops, and speaking engagements, Crystal helps women identify which Emotional Age they are operating from:

* Mother/Parent = Safety, selflessness, protective, nurturing.
* Daughter/Child = Coy, cute, dramatic, full of life, somewhat selfish.
* Woman/Adult = "Do we even have an archetype for the word 'woman'?" asks Crystal. She helps women identify and tap into their healthy, whole, and empowered Woman Energy.

"
Emotional Age, different than chronological or biological age, plays a crucial part in your career, love life, friendships, finances, and overall happiness," says Crystal. "It determines how you are showing up in the world, and the mindset of every single decision you make each and every day."

Though there are many different emotional sub-archetypes in Crystal's work such as the Martyr, the Chubby Bubby, the Perfectionist, and the Charmer, Crystal has broken them into three core Emotional Age Archetypes: the Child, the Parent, and the Adult. And chronological age has little to do with how we are actually showing up in our lives, she asserts.

Crystal has made it her mission through her best-selling books and her courses at The S.W.A.T. Institute to help women identify which archetype they are showing up in, to integrate them into the wholeness of who they are, and become their most empowered and best selves.

She also created the Empowerment Spectrum, a brilliant tool to help people understand their communication style, their Emotional Age, and which dominant emotional archetype they embody most often.

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About Crystal

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About Crystal Andrus Morissette

Byline BIO: International best-selling author, Emotional Age and communication expert, and women’s advocate Crystal Andrus Morissette is a worldwide leader in the field of self-discovery and personal transformation. She is the founder of the S.W.A.T. Institute (Simply Woman Accredited Trainer), an empowerment coach certification exclusively for women that is in over 45 countries that she created with fellow female visionaries such as Louise Hay and Marianne Williamson. Crystal is the author of several best-selling books, including “The Emotional Edge.” She is also certified in sports medicine, nutrition, and yoga. Learn more at www.CrystalAndrusMorissette.com and www.SWATInstitute.com.

Broadcast BIO: International best-selling author, Emotional Age and communication expert, and women’s advocate Crystal Andrus Morissette is empowering women all over the world with her S.W.A.T. Institute empowerment coach certifications and her book, “The Emotional Edge.” Crystal, what inspired you to make women’s empowerment your focus?

Full BIO: International best-selling author, Emotional Age and communication expert, and women’s advocate Crystal Andrus Morissette is a worldwide leader in the field of self-discovery and personal transformation. She is the founder of the S.W.A.T. Institute (Simply Woman Accredited Trainer), an empowerment coach certification exclusively for women that is in over 45 countries that she created with fellow female visionary + Crystal's mentor, Louise Hay, back in 2009.

Crystal overcame seemingly insurmountable odds — her parents’ turbulent divorce, rape, abuse, homelessness, cervical cancer, a traumatic head injury, and more — to create a life of joy and purpose. Now, she is helping women all over the world to do the same. Crystal has appeared on Oprah.com, the New York Post, Fox TV, the Daily Mail, CBS Radio, CTV, CityTV, Global TV, Slice TV, the Globe and Mail, and the Toronto Star. 

Crystal is the author of several best-selling books, including “The Emotional Edge” -- featured three times on Oprah.com She is also certified in sports medicine, nutrition, and yoga.

Crystal has been nominated as Canada's top female entrepreneur over 10 times by the Royal Bank of Canada. She was a specially selected trainer for the Canadian-Ontario Job Grant program and has helped other female entrepreneurs reach 7-figure status. 

On a personal note, she is the loving mother to her grown daughters, Madelaine and Julia, and has been married to Aaron Morissette since 2008. She lives in a grand 200-year-old farmhouse in Southern Ontario and has 4 furbabies and a flock of singing canaries.

Learn more at www.CrystalAndrusMorissette.com, www.SimplyWoman.com and www.SWATInstitute.com.

    

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