Meet the Founder + Join the Movement
I’m Crystal Andrus Morissette — featured on Oprah.com and global media — and for over three decades, I’ve been redefining what it means for women to feel empowered.
Let’s be honest…
Traditional life and performance coaching was built for men.
It pushes women to think faster, hustle harder, and shut down emotionally — and it’s burning us out.
At The S.W.A.T. Institute, we move differently.Â
We move with the body, not against it.
With intuition, not adrenaline.
We lead from Woman Energy™ — grounded, emotional, intelligent, and unstoppable.
Through Emotional Age™ and The Empowerment Spectrum™, we don’t just understand emotion — we transform it.
We help women remember who they are, trust what they feel, and rise as the leaders they were born to be. Besides, women need to learn from women about women.
And if you’ve ever wanted to experience the magic of Women’s Empowerment Coaching without the pressure of certification — MECC Silver: The Simply...Woman™ Circle is your chance.
You’re in. You belong here. You’ll feel it the moment you step inside.
This is the future of women’s coaching.
Join the revolution with me.
xo,
Crystal
What is Empowerment Coaching?
Empowerment Coaching is about helping individuals unlock their full potential by working through emotional blocks, reclaiming their power of choice, and guiding them to live authentically and with purpose. It fosters self-awareness, emotional intelligence, and strategic decision-making, while emphasizing personal responsibility and conscious communication. The process is deeply transformational, helping clients align their lives with their highest values and truest selves.
Empowerment Coaching can be especially powerful for women, offering a pathway to overcome societal conditioning, reclaim their voice, and stand fully in their truth and power.
Grab your copy of The Empowerment Coach Success Model - the framework to our Master Empowerment Coach Certification (MECC)
 You Might Have Seen Us Featured On
The S.W.A.T. Institute invites you to join our movement.
Isn't it time you discovered who you really are?
Isn't it time you stepped into your power? Channeled your fear and anger into action? Into courage? Into strength?
You can do this... and we're here to support you!
Learn More About Our Empowerment Coach Certification
What Graduates Are Saying
Klara Maucec, Ph.D., 2x Olympic Competitor, S.W.A.T. Master Empowerment Coach
"Before I met Crystal Andrus Morissette and the S.W.A.T. Institute, the field of coaching and self-growth was a mystery for me.
With my Ph.D. in Microbiology and Natural Sciences and as a professional athlete (I competed in two Olympic games), I was taught that our reality is determined by our five senses and that life just happens to us.
Crystal’s coaching really shook my way of thinking. I know now that we create our reality with our thoughts, emotions, and beliefs and that every year some additional layers are accumulated on our pure and authentic spirit. I realize now that only ‘I’ am in charge of my life. Crystal helped me remember who I really am, what my needs and deep desires are, along with discovering what fears were preventing me from having the life of my dreams. Starting to speak my truth has had a big impact on my life.
After completing the Master Empowerment Coach Certification (MECC), I told Crysta that I learned more from this program than from all my years at university."
Nicole La Roche, CEO of Spark Maven, S.W.A.T. Empowerment Coach, Emotional Communications Expert
"Becoming a Certified Empowerment Coach with the S.W.A.T. Institute was about taking a bold step forward to create a career that I truly love, I've always wanted, and I'm excited about.
To be able to step into the purpose/calling that I was destined to have, to become an agent of change for others - all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want so I can have the lifestyle I've always desired - is why I signed up."
“The S.W.A.T. Institute’s training is the perfect combination of mind, body and spirit for women who are interested in empowering other women and learning to know themselves better. The course provides academic rigor in its choices of textbooks and emotional components. Quizzes and assignments ensure an adequate understanding and comprehension of the course materials. Continuous work is done on working through the concepts to be utilized with women clients in order for the student to have first worked through the issues themselves before any attempts to assist other women. The training is practical and encompasses all aspects of becoming a whole, content and authentic woman. I have three professional degrees and additional graduate hours in counseling as well, and I have found this course stimulating, interesting, challenging and exactly what I have been looking for as another career opportunity.”
~ Jan Cohen, Lawyer, S.W.A.T. Certified Coach-in-Training
“The S.W.A.T. Institute is personal empowerment at its finest!! Loving me beyond my self- imposed limits/beliefs is an inside job and no one else can do this for me. I wanted to deepen my understanding of the fears that have influenced my thoughts, feelings, beliefs and the behaviors that I have unconsciously lived by. This included understanding and learning the interconnectedness of nutrition, self-awareness and self-love, embracing body, mind and soul, to create my desired self and life. I wanted to be surrounded by people who are also passionate for enhancing their life and the lives of others. 'Three cheers’ that I found The S.W.A.T. Institute to guide me, support me, challenge me and cheer me on! Thank you Crystal and all the amazing teachers and leaders and fellow ‘siSTARS’ who live the lessons taught and are passionate for personal change. This global school of women is so much more than learning the awesome course material (check it out for yourself). For me it is about becoming and being the change I want to see in the world! I love living life personally empowered.
~ Lucy Beiler
S.W.A.T. Certified Master Empowerment Coach
This could be you...
Timing is everything
A year ago, I was sitting on the couch next to my husband, angry, frustrated, in pain, and exhausted. I was awake for almost 72 hours post-surgery. My Inner Victim had showed up in full swing, feeling so done with all events surrounding my life.
The magic of this is if my victim wasn't so done, if I wasn't so bored and needing a distraction from pain, if I didn't lose my job before this surgery, I might not have found Crystal. All the stars were aligning for me to reach my breaking point. I had to stop being comfortable in my misery to find my way.
Rewind to a few months prior, I had a spiritual awakening that my time of feeling completely disconnected and unhappy was up. I had an experience I still cannot put into words accurately but the mysticism of it is the sentence I remember so clearly. Thank you, Crystal, for our class this week. It brought back this memory for me!
It's time for you to be free.
Free from what? How? When? I don't know how to be any other way. What does this mean?
These were just some of the thoughts I had for another six months. I was desperately searching, doing, trying, not succeeding. Nothing was changing; I felt far from free I felt more stuck than ever. I was clinging on so tight in desperation for change that it blinded me from understanding and realizing that the timing was coming to me. That I had to be patient. A place of home was on its way.
The moment I found "Chat with Crystal" (the podcast), it started to click. Listening to call after call, I could feel my walls weakening. I understand all of this, I thought. I resonate with this work. This is what I need, what I have been searching for these past six months. THIS IS IT! This was my path to awaken my soul. Little did I know how much my life was about to change.
Now, this is where it's important to note. My life on the outside has not changed. Not in the ways I desire, not yet. It's not the time yet. But what did change is ME! The wholeness of who I am, my beauty that resides within, no longer hanging onto the beauty from the outside. My light has been seen, recognized, and validated.Â
After my own "Chat with Crystal" conversation, I felt it in my whole being that I found the one that had the tools and capability to wake me up, to nudge me closer to who I needed to become. I had to remove my mask, one dialogue at a time. One archetype/shadow at a time. Loving every story, every part, every moment. My flaws and pain became less scary. Instead, they became celebrated when shared. I had to be safe to uncover my pain, my truth; I had to allow myself to be the most vulnerable I had ever been.
That was step one; step two was that I had to not only have the courage but the willingness to look deeper, to forgive bigger, and to love clearer. I had to accept all the moments that led me here. That was when I was able to look at myself in the mirror and welcome myself back.
I stared into my beautiful blue eyes and saw my soul clearer. "Welcome back," I said aloud, "you've been missed." And that is when my life began to feel less dark.
My outside circumstances did not change; the ones I love have not changed, and my scars did not disappear, but I changed. I feel and trust my life events and let all new situations wash in and out like the ocean and its waves. Hard times come and go, and so do happy times. It's the in-between, the standstill, that I found my gold!
So let me introduce to you my Real Self . . .
I am a woman who loves deeply and purely. I am my happiest when I follow my heart, the calmest when I am alone with my wholeness, and I light up the brightest when I help others. I am incredibly patient and have an awareness of timing that has served me along the way. I am devoted, merciful, and trustworthy. I am dynamic, courageous, powerful, persistent, and skilled. I am so much more than meets the eye and that makes me exactly who I am meant to be. I AM ALL OF ME!
—Catherine Hosein, Master Empowerment Coach Certified by the S.W.A.T. Institute
Our Promise
Our promise is to help empower, teach, and support women of any age or background to become their most empowered, fulfilled, and successful selves through our certifications, courses, books, and free resources such as our incredible webinars and mentorship coaching program, our Simply...Woman magazine, and Chat with Crystal podcast. No matter where a woman is at in her life, our institution can teach her the tools to help her empower others and herself while being a part of a safe community of women where she can feel seen, heard, and valued. At the S.W.A.T. Institute, we recognize that empowerment equals choice.
“I was looking for my heart’s desire, I couldn't figure out what that would be I had ideas but just hadn't found the right fit. I listened to Crystal's program on Hay House Radio one day I got so excited--this program fit my life. This was the path I was looking for and needed to follow. It has been the best thing ever for me. I have learned so much about others and myself. I feel as though my life has purpose. I have a goal and life has taken off in a new direction of self -discovery and healing. I feel myself get stronger each day as I go through this program. I am finding my authentic self and learning to be in my own power and that feels great. I look forward to finishing and getting my certification to be able to help others live an authentic the life. Thank you sincerely for all your support S.W.A.T."
~ Heather Scriven
S.W.A.T. Certified Master Empowerment Coach
“I remember exactly how I felt the first time I logged into The S.W.A.T Institute as a student. I couldn’t tell if I was nervous, excited or both (the two always felt the same to me). One thing’s for certain, I was beyond proud. As I stared at the welcoming page, I realized that I was standing in the entranceway of something so huge and I stumbled into this inner knowing that I was meant to be there. I reveled in the in the idea that I had just done a world more than become a part of a school- I became a part of a change. I was immediately humbled when that thought crossed my mind but my exhilaration still shared the stage. Prior to that day I had bantered back and forth with myself. I doubted whether or not I had what it took to make the kind of difference I always dreamed of. Who the heck was I to sit here and think that I could make an impact when I had a hard enough time making the differences I said I wanted in my own life? As I explored the school’s classrooms and corridors, so to speak, scrolling through the coursework, and reading other students’ bios and forum posts, it felt as though I had just found life’s recipe book. At that moment, I felt like much more than a woman; for the first time in a long time, I felt like I was pure possibility in a woman’s body. If there is something that calls for you to be the kind of change you wish for every woman across the globe, then every tool you will ever need in order to live that change is just behind the ‘Student Log In’ button. My life and I have never been more beautiful than we are today; tomorrow I will undoubtedly feel the same way and no matter where I may go I will always be grateful to the S.W.A.T. team for being the kind of leaders I could learn from. A true leader doesn’t look down to you while speaking of the beautiful view from where she is standing; a real leader will lift you up so that you, too, may share the beauty of her perspective through your own eyes. The S.W.A.T. Institute is on the rise! Watch out world! I am a vivaciously proud S.W.A.T. woman.”
~ Jen Taylor, S.W.A.T. Certified Coach-in-Training
Putting the schoolwork aside, there is an amazing forum with sparkling soul sisters just waiting to guide and help one another so you are ALWAYS supported. The faculty is full of heart and wisdom and ready to answer any of your questions and give you in depth knowledgeable feedback when needed. Overall this is an amazing “virtual” haven with wonderful challenges along the way as you discover parts of YOU and continually blossom into the already perfect you that has always been there but forgotten. I truly believe we will all graduate with a whole new body as our energy shifts at the cellular level to a higher consciousness and will forever be a part of this. The S.W.A.T. Institute is a Shining School of Love & Light!”
~ Basia Porczyk
S.W.A.T. Certified Master Empowerment Coach
Oh, My Sister, It is time. Stand Up!
The S.W.A.T. Institute (Simply Woman Accredited Trainer) is passionate and dedicated to helping you become not only the greatest version of your Self, but to be the best coach possible! Academic, emotional, and mystical, we combine science with spirituality, Western with Eastern, all the while taking women on a journey of the Self by understanding how we interrelate, communicate and navigate our way in the world.
Music in our videos by Natalie Hughes.
