FOUNDER + CEO
Crystal Andrus Morissette
Crystal Andrus Morissette is the authority on women’s empowerment coaching — not because she said so, but because she built the movement itself beginning in 2003.
Founder and CEO of The S.W.A.T. Institute, the world’s leading empowerment coach certification for women in 45+ countries, Crystal has spent three decades turning pain into power and stories into revolutions. A bestselling author featured on Oprah.com, she redefined the industry with her groundbreaking Emotional Age™ model.
Crystal’s signature question is simple yet revolutionary: What would courage have you do? She doesn’t just teach empowerment — she embodies it.
Our Team
Sacha Sterling
DEAN
Jennifer Mann
PROFESSOR OF COACHING
Sacha Sterling is a certified Master Empowerment Coach and an esteemed graduate of MECC. From 2011-2015 she had the privilege of being mentored by Crystal Andrus Morissette, which laid the strong foundation for her to empower thousands of women worldwide and establish a flourishing 7 figure coaching business. Sacha is also the host of the popular spirituality podcast Exploring All That Is Sacred and contributes as a Professor of Coaching here at S.W.A.T. Institute - fully in service to the mission of ‘Empowered Women, Empower Women.’
Jennifer Mann is a Master Women’s Empowerment Coach certified through the S.W.A.T. Institute and the founder of Planted Life Coaching. After a thriving corporate career, Jennifer embraced her passion for helping women unlock their potential and transform their lives. As the Professor of Coaching at the S.W.A.T. Institute, she inspires future coaches to step boldly into their purpose by organizing mentorship sessions, offering compassionate guidance, and connecting women worldwide to the life-changing impact of empowerment coaching. With unwavering dedication, Jennifer empowers both students and clients to create meaningful, lasting change and embrace the lives they were meant to lead.
Sarah Atkinson
BUSINESS STRATEGIST
Aaron Morissette
CHIEF FINANCIAL OFFICER
Sarah Atkinson is an experienced Business Strategist with over a decade in leadership roles, dedicated to empowering women to build confidence, find courage, and discover their true selves. At S.W.A.T. Institute, Sarah helps align business goals with impactful strategies, streamlining processes, implementing automations, and enhancing sales and CRM systems to drive meaningful results.
Sarah is passionate about helping women overcome limiting beliefs and unlock their full potential. A proud mom of three, she loves reading, traveling, and creating art, drawing inspiration from the transformative journeys she supports at the S.W.A.T. Institute.
Aaron spent ten years in post-secondary education, studying Theology and Philosophy at the University of Toronto before graduating with Honors in Operations Management while completing his CITT designation. After leaving a management position at General Motors, he became the Director of Operations for Crystal Andrus Productions Inc. and is the CFO for The S.W.A.T. Institute. Aaron enjoys living in the country. In his spare time, he loves playing baseball in the summer and hockey in the winter and jamming out regularly on his drums, guitar, and bongos. He is also married to Crystal Andrus Morissette.
Our Team
Sacha Sterling
Dean
Sacha Sterling is a certified Master Empowerment Coach and an esteemed graduate of MECC. From 2011-2015 she had the privilege of being mentored by Crystal Andrus Morissette, which laid the strong foundation for her to empower thousands of women worldwide and establish a flourishing 7 figure coaching business. Sacha is also the host of the popular spirituality podcast Exploring All That Is Sacred and contributes as a Professor of Coaching here at S.W.A.T. Institute - fully in service to the mission of ‘Empowered Women, Empower Women.’
Madelaine Dantas DeGroot
Manager of Operations
After graduating with a 4.5 GPA in Public Relations, Madelaine Dantas went on to work for the Children’s Wish Foundation, and the Abilities Centre. She was a Managing Editor of her schools Alumni Magazine called Reflections, which was distributed to over 80,000 graduates, as well as a chair on her program’s fundraising committee. With an avid interest in nutrition, women's empowerment, and self-help, The S.W.A.T. Institute was the perfect fit. After joining the team in 2017, today Madelaine is the Operations Manager at The S.W.A.T. Institute, as well as an Assistant Professor in our brand-new Master Empowerment Coach Certification (MECC). She is also Crystal’s eldest daughter.
Sarah Atkinson
Business Strategist
Sarah Atkinson is an experienced Business Strategist with over a decade in leadership roles, dedicated to empowering women to build confidence, find courage, and discover their true selves. At S.W.A.T. Institute, Sarah helps align business goals with impactful strategies, streamlining processes, implementing automations, and enhancing sales and CRM systems to drive meaningful results.
Sarah is passionate about helping women overcome limiting beliefs and unlock their full potential. A proud mom of three, she loves reading, traveling, and creating art, drawing inspiration from the transformative journeys she supports at the S.W.A.T. Institute.
Aaron Morissette
Chief Financial Officer
Aaron spent ten years in post-secondary education, studying Theology and Philosophy at the University of Toronto before graduating with Honors in Operations Management while completing his CITT designation. After leaving a management position at General Motors, he became the Director of Operations for Crystal Andrus Productions Inc. and is the CFO for The S.W.A.T. Institute. Aaron enjoys living in the country. In his spare time, he loves playing baseball in the summer and hockey in the winter and jamming out regularly on his drums, guitar, and bongos. He is also married to Crystal Andrus Morissette.
Jennifer Mann
Assistant Professor + Mentorship Coach Coordinator
Jennifer Mann is a Master Women’s Empowerment Coach certified through the S.W.A.T. Institute and the founder of Planted Life Coaching. After a thriving corporate career, Jennifer embraced her passion for helping women unlock their potential and transform their lives. As the Assistant Professor and Mentorship Coaching Coordinator at the S.W.A.T. Institute, she inspires future coaches to step boldly into their purpose by organizing mentorship sessions, offering compassionate guidance, and connecting women worldwide to the life-changing impact of empowerment coaching. With unwavering dedication, Jennifer empowers both students and clients to create meaningful, lasting change and embrace the lives they were meant to lead.
NAME
TITLE
Jennifer Mann is a Master Women’s Empowerment Coach certified through the S.W.A.T. Institute and the founder of Planted Life Coaching. After a thriving corporate career, Jennifer embraced her passion for helping women unlock their potential and transform their lives. As the Assistant Professor and Mentorship Coaching Coordinator at the S.W.A.T. Institute, she inspires future coaches to step boldly into their purpose by organizing mentorship sessions, offering compassionate guidance, and connecting women worldwide to the life-changing impact of empowerment coaching. With unwavering dedication, Jennifer empowers both students and clients to create meaningful, lasting change and embrace the lives they were meant to lead.
NAME
TITLE
Jennifer Mann is a Master Women’s Empowerment Coach certified through the S.W.A.T. Institute and the founder of Planted Life Coaching. After a thriving corporate career, Jennifer embraced her passion for helping women unlock their potential and transform their lives. As the Assistant Professor and Mentorship Coaching Coordinator at the S.W.A.T. Institute, she inspires future coaches to step boldly into their purpose by organizing mentorship sessions, offering compassionate guidance, and connecting women worldwide to the life-changing impact of empowerment coaching. With unwavering dedication, Jennifer empowers both students and clients to create meaningful, lasting change and embrace the lives they were meant to lead.
NAME
TITLE
Jennifer Mann is a Master Women’s Empowerment Coach certified through the S.W.A.T. Institute and the founder of Planted Life Coaching. After a thriving corporate career, Jennifer embraced her passion for helping women unlock their potential and transform their lives. As the Assistant Professor and Mentorship Coaching Coordinator at the S.W.A.T. Institute, she inspires future coaches to step boldly into their purpose by organizing mentorship sessions, offering compassionate guidance, and connecting women worldwide to the life-changing impact of empowerment coaching. With unwavering dedication, Jennifer empowers both students and clients to create meaningful, lasting change and embrace the lives they were meant to lead.
Stay Inspired Every Sunday!
Sign up to receive Crystal’s empowering Sunday Article—insights on women’s empowerment, energy, and flow, delivered straight to your inbox! Plus, enjoy exclusive invitations to our calls and classes at no charge. Unsubscribe anytime.