About The S.W.A.T. Institute

The Simply…Woman™ Accredited Trainer — The Global Authority in Women’s Empowerment Coaching

Who We Are

For over 15 years, The S.W.A.T. Institute has set the global standard for Women’s Empowerment Coaching.

Founded by Crystal Andrus Morissette—best-selling author, coach, and creator of Emotional Age™ and The Empowerment Spectrum™—S.W.A.T. has certified and mentored women in over 45 countries.

We’re not just teaching coaching skills.
We’re rewriting what empowerment means for women.

Why We Exist

Because traditional life coaching doesn’t work for women.

It was designed for men—linear, logical, urgency-driven, disconnected from emotion.

At S.W.A.T., we move differently.
We move with the body, not against it.
With intuition, not adrenaline.
With truth, not pressure.

We teach women to:

• 💎 Regulate emotion instead of override it.

• 💎 Lead from intuition instead of adrenaline.

• 💎 Collapse time around indecision.

• 💎 Reconnect to their natural rhythm and real power.

This isn’t self-help.
This is self-remembering.
This is Simply…Woman™.

What We Teach

Our proprietary frameworks—Emotional Age™ and The Empowerment Spectrum™—don’t just analyze emotion.
They transform it.

• 💎 Emotional Age™ reveals the emotional maturity behind every reaction, helping women move from reactivity to response.

• 💎 The Empowerment Spectrum™ guides women through their emotional evolution—from fear to freedom, shame to strength, reaction to leadership.

This is the foundation of The Master Empowerment Coach Certification (MECC) — the premier certification for women’s empowerment coaches worldwide.

Our Mission

To empower women to empower themselves, so they can transform others and lead movements of change.

We envision a world where women lead from love, strength, and emotional intelligence—not from survival.

What Makes Us Different

• 💎 15+ Years of Proven Global Results

• 💎 Students & Graduates in 45+ Countries

• 💎 Accredited & Recognized Internationally

• 💎 Weekly Live Coaching with Crystal

• 💎 A Faculty of Master Empowerment Coaches & Mentors

• 💎 A Sisterhood of Women Rising Together

We’re not building another coaching school. We’re leading a global movement in feminine leadership.

Meet the Founder

Crystal Andrus Morissette is the world’s leading expert in Women’s Empowerment Coaching.

Featured on Oprah.com and international media, Crystal is the author of several best-selling books including The Emotional Edge, Simply…Woman!, and Simply…EMPOWERED!.

Her life’s work has helped women worldwide transform pain into purpose and emotion into empowerment.

She’s not teaching theory—she’s teaching what she’s lived, led, and proven for over three decades.

Join the Movement

Whether you’re here to become a Certified Empowerment Coach or simply to find your power again, you belong in this circle.

The S.W.A.T. Institute is more than a school or education—it’s a sisterhood, a sanctuary, and a revolution in how women rise.