"Helping women dismantle the blocks and obstacles preventing them from being their most powerful, authentic, loving and fully realized selves."

~ Crystal Andrus Morissette, founder of the S.W.A.T. Institute + international best-selling author

What is a Personal Empowerment Coach?

Imagine feeling incredibly confident as a certified coach, equipped with profound processes + interventions unique to the S.W.A.T. Institute that will give you the tools needed to coach any woman in any personal situation she may be in.

Whether you use Working With Parts--Mother, Daughter, Woman Energy, Emotional Age, the Empowerment Spectrum, along with a deep understanding of consciousness, emotions, and coaching from the body, you will feel empowered first and foremost. And ready to help other women who want to climb higher in their own lives! 

To get a better understanding of the style of Crystal's Teaching, watch the first 10 minutes of Class One of our Fall Personal Empowerment Coach Certification 2022, just below...                    

Book a Discovery Session Here

Mary Elizabeth Stevens

After 30 years as a public school and dance teacher, Mary Elizabeth decided to reinvent herself. She recently graduated as a certified Personal Empowerment Coach at 74 years old! What an inspiration! Mary Elizabeth explains what she does as a coach:

"My role as a Personal Empowerment Coach is to help women make positive life changes by examining and shifting their emotions. Getting caught up in emotions is easy, and when someone has a problem, that can make finding solutions difficult. Helping women work through their emotions allows them to become more empowered; ultimately, they make more effective decisions about what they want in their life. I am a coach, not a therapist, and I am trained to know when to refer a client to a therapist."

How does the Personal Empowerment Coach Certification (PECC) work?

The Personal Empowerment Coach Certification (PECC) for women is designed to take students through the curriculum over a 6-month span. However, you have up to 12 months, if you'd prefer to work along at your own pace.

Led by best-selling author, the founder of Empowerment Coaching + the host of SimplyWoman.TV, Crystal Andrus Morissette, our students have access to over 50 hours of lecture content, six months of live weekly interactive classes with Crystal on Zoom video + 10 additional hours with Sandika Joy, our Assistant Professor, 30 hours of real coaching calls for them to listen to, weekly assignments, a beautiful online community of support, and so much more.

Whether you want to become the best coach you can be, or just the most empowered, confident, and happiest version of yourself in your own life, we've got you.

Who is our Certification for?

The Personal Empowerment Coach Certification (PECC) is for the woman who: 

  • Knows women and men are different and wants to work with, support, and empower other women (but is not anti-man)
  • Wants to become an INCREDIBLE coach + industry leader specializing in the superpower of emotions and real empowerment (not toxic positivity)
  • Is fascinated with the concept of "Working With Parts" and wants to learn more about Mother, Daughter, and Woman Energy
  • Knows she is unique and interesting and has always been a little different than everyone around her
  • Is ready to learn how to lead someone from the lowest levels of consciousness, guilt and shame up through apathy, grief, fear, desire, anger, pride and ultimately into courage + higher
  • Desires the tools to dismantle the blocks and obstacles preventing you from creating your own best life + teach others how to do this too  
  • Has been through her own unique and challenging experiences as a woman and wants to help change the world
  • Is ready to feel happy and fulfilled with a business of her own she can be proud of
  • Craves her own best life and to live with purpose and passion 
  • Knows she has so much to contribute and give to the world and knows that she and her message matters
  • Has experienced internalized misogyny from other women and wants to change the narrative that tells us who we should be
  • Yearns to be a part of something bigger and to connect with other like-minded women who want the same things out of life
  • Would love to be a part of a true, kind, supportive sisterhood and longs for real connection with other women
  • Wants to go BIG but to have a safe place to "figure it out" while she's getting ready
  • Needs to learn from brilliant, bold, empowered teachers who are willing to shorten the learning curve and teach you the highest-producing activities for success
  • Is ready to up-level and have more freedom and financial independence and to heal any old stories, ways of thinking, and limiting beliefs that are holding her back from reaching her highest potential
  • Believes that women should support one another and is tired of the patriarchy that's so engraved in our lives and society
  • Would love to leave the planet better than when she arrived
  • Cares about her children, nieces, nephews, and possibly grandchildren and the life she's leaving for them
  • Stands for gender equality globally and cares about women from other cultures
  • Is ready to do the work to be empowered, successful, fulfilled, playful, and happy while learning how to create a kickass business and life 
  • Wants to leave a legacy

What Some of Our Students Say

Penny Norkett

"What a truly powerful transformational course! I went from working in a basement as a bookkeeper, facing the back wall, hiding behind my computer to finally acknowledging myself and how much I have to offer the world. I gained the courage to believe in myself which has lead to me becoming an author, speaker, coach and my latest discovery an artist."

Nicole La Roche

"Becoming an Empowerment Coach certified with the S.W.A.T. Institute was about taking a bold step forward to create a career that I love, always wanted, and I'm excited about. To be able to step into the calling that I was destined to have, to become an agent of change for others--all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want to have the lifestyle I've always desired--is why I signed up." 

Sacha Sterling

"Getting certified and launching my coaching business with the S.W.A.T. Institute’s structured support allowed me to build my confidence and develop my voice in a way that was really fun. It also provided the safe space to go deep and to really look at some of my old wounds, traumas, and stories that I needed to let go of to step into the next version of myself."

What is the Curriculum?

Module One: Building the Foundations of Empowerment Coaching

The learning objective of the first module is to introduce the students to Empowerment Coaching and the basic tools of this specific coaching method.

In this module, students will be invited to master the basic framework of Empowerment Coaching which includes:

  • The Map of Empowerment
  • The Concept of Coaching from the Body, Not from the Head​​​​​​​
  • Working With Parts 

This module takes the students in detail through the most crucial emotional levels on the Map of Empowerment such as Shame, Guilt, Apathy, Grief, Fear, Desire, Anger, Pride, Courage, and Neutrality and offers specific coaching strategies and interventions for each of these levels. There are 24 lessons in Module One.

Module One offers a vast opportunity for the students to listen to practical examples of “real life” coaching sessions, which is an invaluable component of the program. Also included are video lectures on each emotional level, two live weekly calls where students can chat with their professors, and a private Facebook Group for fellow “student empowerment coaches” to share, connect, and support each other.


Module Two: Boosting Your Coaching Toolkit

The objective of the second module is to build on the foundations laid out in Module One so that the students can further hone and expand their coaching skills.

This module also incorporates some of the more general topics in coaching such as how to structure the coaching sessions or how to build rapport with a client.

The aim of Module Two is also to prepare the students for some unexpected or more challenging circumstances in coaching such as coaching a client with a different cultural background or a client that has just lost someone they loved and is in "the eye of the hurricane," so to speak. There are nine lessons in Module Two.

Module Three: Putting Your Theory into Practice - Your 30 Mentorship Coaching Calls

The objective of the last module is to have the students do their own coaching and practice all the skills and techniques they have learned throughout the course while coaching their own clients. The clients will be provided by the S.W.A.T. Institute through the Mentorship Program that enables women from any part of the world to get free coaching. This is a beautiful opportunity for our students to hone their coaching skills.

Section 1: What you need to do to start your Practice Coaching

The objective of this section is to cover the logistics side of the coaching practice so that the coaches in training have everything set up and ready before they start their practice coaching.

Section 2: The Critique session

As soon as students have completed approximately half of their practice sessions (10-15 practice sessions), they select three of their calls and submit them to their Professor of Coaching who will review them and schedule a critique session with them. The objective of the critique session is to give them feedback on how they have been doing thus far.

Section 3: Final Exam Assignment

The objective of the Final Exam is to put everything together for the students – both the practical as well as the theoretical side of the training.

In order to do that, they are required to:

  1. Submit another set of their coaching calls
  2. Answer a set of questions about Empowerment Coaching
To download our full Empowerment Coach Certification curriculum, click here

When Does it Start?

Our next Personal Empowerment Coach Certification (PECC) semester started LIVE on Thursday, September 15th, 2022, for 16 live video classes until February 2023.

This Certification is designed to take students through the curriculum over a 6 month span, with weekly live and interactive classes. Though, you have up to 12 months to complete it, if you'd prefer to work along at your own pace.

Once you've registered, you have lifelong access to weekly live classes and support. It's not too late to get started with us!

PECC runs live once per year. 

Book Your Discovery Session with Britta now! 

Before registering for any of our Empowerment Coach Certifications, we like to "meet" first. Let's chat by phone and hear about your dreams, vision, and intentions, and then we can create a package to fit your needs and budget.

Book Your Discovery Session Here!

Our Promise 

Our promise to our students is to deliver a top-notch coaching curriculum, including live classes, one-on-one mentoring with your professors, and hands-on practice coaching real women worldwide. In addition, our team promises to meet you where you are at and teach you the tools you need to empower yourself in business, and we also offer a variety of courses to support you in your personal life.


Just a few of the places Crystal and the S.W.A.T. Institute have been featured...

What's Included?

30 Recorded Coaching Calls

Over 30 “real” coaching sessions with real clients for students to listen to the empowerment process in application & not just theory.

Weekly Live Classes

Six months of weekly live and interactive classes with Crystal Andrus Morissette where you can raise your hand, ask questions, better understand the concepts, and get to know your classmates and professor.

Notes for Every Lesson

Notes and handouts for every lesson to help you further understand the empowerment coaching curriculum.


40+ Hours of Lecture Content

An additional 40 hours of lecture content provided in video and audio-only format to provide different learning modalities. 


Interactive Learning Platform

Our new interactive learning platform is so easy to use, to keep track of assignments you've completed and videos you have yet to watch. 

Top-Notch Books

Top-notch coaching books and carefully chosen assignments to assist you in understanding the empowerment process, and learning how to implement it in your life and the lives of others.

30 Practice Coaching Hours

The S.W.A.T. Institute provides these 30 practice mentorship coaching calls which help students mentor strangers rather than crossing the boundary into coaching friends and family members. 

Real Professors

Real professors who listen to students “practice coaching calls,” and offer a one-on-one critique call for each student to laser in on areas of strengths and weaknesses.

Grading + Feedback

The student’s final assignment is graded on the quality of their submitted coaching calls by having our Professor listen, offer feedback, and encouragement.

Supportive Community

A beautiful lifelong community of sisterhood and support, through our private Facebook Group where students can connect with each other for questions and encouragement.

Mentorship Coaching

Part of your requirement to graduate is also to experience coaching yourself. We believe being mentored by at least two different coaches (six calls in total) will help you understand the coaching process from the client's perspective.

Beautiful Diploma

A beautiful diploma with the official corporate seal, printed, and mailed to you upon completion, ready for framing. Upon graduation, you can also apply to the American Association of Drugless Practitioners for an additional designation.

How Much Time Do I Need?

We recommend spending around 5 hours a week on your studies, depending on your learning speed to move through the curriculum over the 6-month span.

If you'd prefer to move through the curriculum at your own pace, that's no problem at all! Many of our students choose to do so. 

​​​​​​​Once you move through the curriculum and complete all the assignments, you will begin your 30 hours of practice coaching calls on real women from around the world, arranged by The S.W.A.T. Institute!


How Am I Supported?

Mentorship Coaching

Upon enrolment, you'll be partnered up with your very own Mentorship Coach. You can use your sessions as coaching calls, or you can use this time to ask questions and learn more from a coach who has already been through the program! You have lifelong access to Mentorship Coaching.

Weekly Classes

During your live classes, you'll be able to learn directly from your professors in a safe and friendly environment. Even though these classes are virtual, you'll feel like you're in a real classroom! If you have questions throughout your curriculum, you can always ask them directly in your course within our user-friendly platform, the S.W.A.T. Library, where we can answer it for you.

Our Private Forums

Be apart of a beautiful sisterhood of women through our online Facebook forums, where you can ask questions, and be supported through your studies and your life. Our community is truly one of the best aspects of The S.W.A.T. Institute, with many of our students turned lifelong friends.

Email Support

Still have questions? No problem! Send our team an email and we're more than happy to assist you! Whether you have questions about the program, the classes, your payments, or more, we've got you covered.

Simply Woman Magazine

Need help expressing your voice, getting exposure, and broadening your reach? Our online magazine, Simply Woman, is the perfect place to do just that! With writers such as Arielle Ford, Crystal Andrus Morissette, Colette Baron-Reid, Deb Shapiro, and others, this magazine is making waves as a global coalition and celebration for women’s rights, needs, wants, and dreams.​​​​​​​

Learn More

Chat with Crystal

On the first Friday of every month, Crystal Andrus Morissette opens her lines for a full hour of anonymous one-on-one coaching free charge, during the live recording of our podcast, Chat with Crystal. You can call in and get the support you need, or if you'd rather, just be a fly on the wall during a real coaching call with our founder, and the founder of Empowerment Coaching.

Learn More

What's My Next Step? 

Let's talk! Jump on a call with Master Purpose + Vision Coach, Britta Aragon who is also our Admissions Advisor to find out if this program is right for you! Britta will discuss pricing and payment plans and can create something unique to fit your needs and budget.

Book your Discovery Session today

Ready to Chat?

Jump on a call with our Admissions Advisor and Master Purpose + Vision Coach, Britta Aragon, to find out if this program is right for you! Britta can discuss pricing and payment plans and can create something unique to fit your needs and budget.

Book a Discovery Session with our Admissions Advisor