There is no right path, but there is a path that is right for you!

Fall Enrolment is now open for our 2022 Personal Empowerment Coach Certification (PECC)

Early Bird Pricing Now Available!

Our Fall Class Starts on September 15th

Learn More About Our Early Bird Pricing!

How does the Personal Empowerment Coach Certification (PECC) work?

The Personal Empowerment Coach Certification (PECC) for women is designed to take students through the curriculum over a 6-month span. However, you have up to 12 months, if you'd prefer to work along at your own pace.

Led by best-selling author, and the founder of Empowerment Coaching, Crystal Andrus Morissette, our students have access to over 50 hours of lecture content, 30 hours of real coaching calls for them to listen to, weekly assignments, a beautiful online community of support, and so much more.

Whether you want to become the best coach you can be, or just the most empowered, confident, and happiest version of yourself in your own life, we've got you.

Who is our Certification for?

The Personal Empowerment Coach Certification (PECC) is for the woman who: 

  • Wants to create her best life and live with purpose and passion 
  • Knows that she has so much to contribute and give to the world and knows that she and her message matters
  • Wants to be a part of something bigger and to connect with women who want the same things out of life that she does 
  • Wants a safe place to "figure it out" while she's getting ready to go big
  • Wants to learn from "straight-shooters," women who are bold and bright and willing to tell the truth, to live without apology
  • Is ready to up-level and have more freedom and financial independence 
  • Is ready to heal any old stories, ways of thought, and limiting beliefs that are holding her back from reaching her highest potential
  • Believes that women should support one another and is tired of the patriarchy that's so engraved in our lives and society
  • Cares about leaving the planet better than when she arrived
  • Cares about her children, nieces, nephews, and possibly grandchildren and the life she's leaving for them
  • Stands for gender equality globally and cares about women from other cultures
  • Is ready to do the work to be empowered, successful, fulfilled, playful, and happy while learning how to create a kickass business and life 

What Some of Our Students Say

Penny Norkett

"What a truly powerful transformational course! I went from working in a basement as a bookkeeper, facing the back wall, hiding behind my computer to finally acknowledging myself and how much I have to offer the world. I gained the courage to believe in myself which has lead to me becoming an author, speaker, coach and my latest discovery an artist."

Nicole La Roche

"Becoming an Empowerment Coach certified with the S.W.A.T. Institute was about taking a bold step forward to create a career that I love, always wanted, and I'm excited about. To be able to step into the calling that I was destined to have, to become an agent of change for others--all the while creating a credible, profitable coaching business that gives me the freedom to work the hours I want to have the lifestyle I've always desired--is why I signed up." 

Sacha Sterling

"Getting certified and launching my coaching business with the S.W.A.T. Institute’s structured support allowed me to build my confidence and develop my voice in a way that was really fun. It also provided the safe space to go deep and to really look at some of my old wounds, traumas, and stories that I needed to let go of to step into the next version of myself."

Who's on the Team?

Crystal Andrus Morissette, Founder and Professor of Coaching

International best-selling author, Emotional Age and Communication Expert, international Master Empowerment Coach (with clients in over 30 countries), and women’s advocate, Crystal Andrus Morissette is a worldwide leader in the field of self-discovery and personal transformation. She is the founder of the S.W.A.T. Institute (Simply Woman Accredited Trainer), Crystal is the author of several best-selling books, including The Emotional Edge featured on She is also certified in nutrition, sports medicine, and yoga.

Madelaine Dantas, Operations Manager

After graduating with a 4.5 GPA in Public Relations, Madelaine Dantas went on to work for the Children’s Wish Foundation, and the Abilities Centre. She was a Managing Editor of her schools Alumni Magazine called Reflections, which was distributed to over 80,000 graduates, as well as a chair on her program’s fundraising committee. With an avid interest in nutrition, women's empowerment, and self-help, The S.W.A.T. Institute was the perfect fit. After joining the team in 2017, today Madelaine is the Operations Manager at The S.W.A.T. Institute, as well as an Assistant Professor in our brand-new Master Empowerment Coach Certification (MECC). She is also Crystal’s eldest daughter.

Sandika Joy Evergreen, Mentorship Coaching Coordinator

Sandika Joy Evergreen holds diplomas from Rhodes Wellness College, the S.W.A.T. Institute, and the Gentle Trauma Release Institute. Sandika lives off the grid on a remote island in British Columbia. She offers empowerment adventures, retreats, and coaching to people ready to immerse themselves in nature while learning how to trust in themselves and life again! Sandika is also the owner of Sandika's Studio, a beauty salon and wellness hub on her island. In 2020 Sandika joined the team at the S.W.A.T. Institute as the Mentorship Coaching Coordinator and an Assistant Professor in our Master Empowerment Coach Certification. Sandika's message is that it’s okay to need healing, and it’s okay to allow yourself to receive healing and support.

Britta Aragon, Admissions Director

Britta Aragon is a passionate Master Purpose + Vision Coach. As the Admissions Director at the S.W.A.T. Institute, Britta often does a deep dive helping students dismantle their fears and self-limiting beliefs so they can create a life beyond their wildest dreams. A Hodgkin’s lymphoma cancer survivor, Britta wrote her first book, When Cancer Hits, in 2012. At 40, Britta took her own huge leap of faith, leaving her marriage, selling her million-dollar business, and put all her belongings from her NYC apartment in a storage unit except two suitcases. Over the next 18 months, she solo traveled to 12 countries and reclaimed the life her soul was searching for. Now, a single vibrant woman living in Miami, Florida, Britta spends her days walking the beach, planning her world-class destination retreats, and guiding women to living their most authentic truth. If you would like to chat with Britta about your next steps or registering with our school, click here!

Aaron Morissette, Chief Financial Officer

Aaron spent ten years in post-secondary education, studying Theology and Philosophy at the University of Toronto before graduating with Honors in Operations Management while completing his CITT designation. After leaving a management position at General Motors, he became the Director of Operations for Crystal Andrus Productions Inc. and is the CFO for The S.W.A.T. Institute. Aaron enjoys living in the country. In his spare time, he loves playing baseball in the summer and hockey in the winter and jamming out regularly on his drums, guitar, and bongos. He is also married to Crystal Andrus Morissette.

What is the Curriculum?

Module One: Building the Foundations of Empowerment Coaching

The learning objective of the first module is to introduce the students to Empowerment Coaching and the basic tools of this specific coaching method.

In this module, students will be invited to master the basic framework of Empowerment Coaching which includes:

  • The Map of Empowerment
  • The Concept of Coaching from the Body, Not from the Head​​​​​​​
  • Working With Parts 

This module takes the students in detail through the most crucial emotional levels on the Map of Empowerment such as Shame, Guilt, Apathy, Grief, Fear, Desire, Anger, Pride, Courage, and Neutrality and offers specific coaching strategies and interventions for each of these levels. There are 24 lessons in Module One.

Module One offers a vast opportunity for the students to listen to practical examples of “real life” coaching sessions, which is an invaluable component of the program. Also included are video lectures on each emotional level, two live weekly calls where students can chat with their professors, and a private Facebook Group for fellow “student empowerment coaches” to share, connect, and support each other.


Module Two: Boosting Your Coaching Toolkit

The objective of the second module is to build on the foundations laid out in Module One so that the students can further hone and expand their coaching skills.

This module also incorporates some of the more general topics in coaching such as how to structure the coaching sessions or how to build rapport with a client.

The aim of Module Two is also to prepare the students for some unexpected or more challenging circumstances in coaching such as coaching a client with a different cultural background or a client that has just lost someone they loved and is in "the eye of the hurricane," so to speak. There are nine lessons in Module Two.

Module Three: Putting Your Theory into Practice - Your 30 Mentorship Coaching Calls

The objective of the last module is to have the students do their own coaching and practice all the skills and techniques they have learned throughout the course while coaching their own clients. The clients will be provided by the S.W.A.T. Institute through the Mentorship Program that enables women from any part of the world to get free coaching. This is a beautiful opportunity for our students to hone their coaching skills.

Section 1: What you need to do to start your Practice Coaching

The objective of this section is to cover the logistics side of the coaching practice so that the coaches in training have everything set up and ready before they start their practice coaching.

Section 2: The Critique session

As soon as students have completed approximately half of their practice sessions (10-15 practice sessions), they select three of their calls and submit them to their Professor of Coaching who will review them and schedule a critique session with them. The objective of the critique session is to give them feedback on how they have been doing thus far.

Section 3: Final Exam Assignment

The objective of the Final Exam is to put everything together for the students – both the practical as well as the theoretical side of the training.

In order to do that, they are required to:

  1. Submit another set of their coaching calls
  2. Answer a set of questions about Empowerment Coaching
To download our full Empowerment Coach Certification curriculum, click here

When Does it Start?

Our next live Personal Empowerment Coach Certification (PECC) semester will be starting on September 15th, 2022.

This Certification is designed to take students through the curriculum over a 6 month span. Though, you have up to 12 months to complete it, if you'd prefer to work along at your own pace.

Once you've registered, you have lifelong access to weekly live classes and support!

Just a few of the places Crystal and the S.W.A.T. Institute have been featured...

What's Included?

30 Recorded Coaching Calls

Over 30 “real” coaching sessions with real clients for students to listen to the empowerment process in application & not just theory.

Notes for Every Lesson

Notes and handouts for every lesson to help you further understand the empowerment coaching curriculum.


40+ Hours of Lecture Content

An additional 40 hours of lecture content provided in video and audio-only format to provide different learning modalities. 


Interactive Learning Platform

Our new interactive learning platform is so easy to use, to keep track of assignments you've completed and videos you have yet to watch. 

Top-Notch Books

Top-notch coaching books and carefully chosen assignments to assist you in understanding the empowerment process, and learning how to implement it in your life and the lives of others.

30 Practice Coaching Hours

The S.W.A.T. Institute provides these 30 practice mentorship coaching calls which help students mentor strangers rather than crossing the boundary into coaching friends and family members. 

Real Professors

Real professors who listen to students “practice coaching calls,” and offer a one-on-one critique call for each student to laser in on areas of strengths and weaknesses.

Grading + Feedback

The student’s final assignment is graded on the quality of their submitted coaching calls by having our Professor listen, offer feedback, and encouragement.

Supportive Community

A beautiful lifelong community of sisterhood and support, through our private Facebook Group where students can connect with each other for questions and encouragement.

Mentorship Coaching

Part of your requirement to graduate is also to experience coaching yourself. We believe being mentored by at least two different coaches (six calls in total) will help you understand the coaching process from the client's perspective.

Beautiful Diploma

A beautiful diploma with the official corporate seal, printed, and mailed to you upon completion, ready for framing. Upon graduation, you can also apply to the American Association of Drugless Practitioners for an additional designation.

How Much Time Do I Need?

We recommend spending around 5 hours a week on your studies, depending on your learning speed to move through the curriculum over the 6-month span.

If you'd prefer to move through the curriculum at your own pace, that's no problem at all! Many of our students choose to do so. 

​​​​​​​Once you move through the curriculum and complete all the assignments, you will begin your 30 hours of practice coaching calls on real women from around the world, arranged by The S.W.A.T. Institute!


How Am I Supported?

Mentorship Coaching

Upon enrolment, you'll be partnered up with your very own Mentorship Coach. You can use your sessions as coaching calls, or you can use this time to ask questions and learn more from a coach who has already been through the program! You have lifelong access to Mentorship Coaching.

Weekly Classes

During your live classes, you'll be able to learn directly from your professors in a safe and friendly environment. Even though these classes are virtual, you'll feel like you're in a real classroom! If you have questions throughout your curriculum, you can always ask them directly in your course within our user-friendly platform, the S.W.A.T. Library, where we can answer it for you.

Our Private Forums

Be apart of a beautiful sisterhood of women through our online Facebook forums, where you can ask questions, and be supported through your studies and your life. Our community is truly one of the best aspects of The S.W.A.T. Institute, with many of our students turned lifelong friends.

Email Support

Still have questions? No problem! Send our team an email and we're more than happy to assist you! Whether you have questions about the program, the classes, your payments, or more, we've got you covered.

Simply Woman Magazine

Need help expressing your voice, getting exposure, and broadening your reach? Our online magazine, Simply Woman, is the perfect place to do just that! With writers such as Arielle Ford, Crystal Andrus Morissette, Colette Baron-Reid, Deb Shapiro, and others, this magazine is making waves as a global coalition and celebration for women’s rights, needs, wants, and dreams.​​​​​​​

Learn More

Chat with Crystal

On the first Friday of every month, Crystal Andrus Morissette opens her lines for a full hour of anonymous one-on-one coaching free charge, during the live recording of our podcast, Chat with Crystal. You can call in and get the support you need, or if you'd rather, just be a fly on the wall during a real coaching call with our founder, and the founder of Empowerment Coaching.

Learn More

What's My Next Step?


Let's talk! Jump on a call with our Master Purpose + Vision Coach, Britta Aragon to find out if this program is right for you! Britta will discuss early bird pricing and payment plans and can create something unique to fit your needs and budget.


Want to Join the Waitlist?

To be the first to know about early bird pricing, enrolment periods, and more, pop in your name and email! 

Ready to Chat?

Jump on a call with our Admissions Advisor and Master Purpose + Vision Coach, Britta Aragon, to find out if this program is right for you! Britta can discuss pricing and payment plans and can create something unique to fit your needs and budget.

Book a call with our Admissions Advisor here!